{"id":11867,"date":"2022-05-30T18:10:25","date_gmt":"2022-05-30T11:10:25","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=11867"},"modified":"2022-06-09T11:07:29","modified_gmt":"2022-06-09T04:07:29","slug":"11867-2","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/11867-2\/","title":{"rendered":"SMART \ubaa8\ud615\u3163\ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ud655\uc815\ud558\ub294 5\uac00\uc9c0 \uc694\uc18c"},"content":{"rendered":"<p>M\u00f4 h\u00ecnh SMART \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 cao trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing. V\u1eady SMART l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc SMART nh\u01b0 th\u1ebf n\u00e0o? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Mr.Group  s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00f4 h\u00ecnh Smart l\u00e0 gi?<\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh Smart l\u00e0 m\u00f4 h\u00ecnh th\u00f4ng minh \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch trong t\u01b0\u01a1ng l\u1ea1i d\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u v\u00e0 th\u00f4ng tin \u0111\u00e3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>SMART l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a :<\/p>\n\n\n\n<ul><li>S- Specific: C\u1ee5 th\u1ec3, d\u1ec5 hi\u1ec3u<\/li><li>M- Measurable: \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/li><li>A- Atainable: T\u00ednh kh\u1ea3 thi<\/li><li>R- Relevant: T\u00ednh th\u1ef1c t\u1ebf<\/li><li>T- Time bound: Thi\u1ebft l\u1eadp th\u1eddi gian<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"574\" height=\"278\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_3.png\" alt=\"M\u00f4 h\u00ecnh SMART\" class=\"wp-image-11871\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_3.png 574w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_3-400x194.png 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_3-18x9.png 18w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_3-430x208.png 430w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_3-150x73.png 150w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><figcaption>M\u00f4 h\u00ecnh SMART<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau Marketing<\/h2>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau marketing theo m\u00f4 h\u00ecnh SMART gi\u00fap th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t<\/p>\n\n\n\n<ul><li>T\u00ednh c\u1ee5 th\u1ec3 ( S- Specific) khi mu\u1ed1n n\u1eafm b\u1eaft v\u1ea5n \u0111\u00ea m\u1ed9t c\u00e1ch kh\u1ea3 thi, v\u00e0 \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u1ea5n d\u1ec1, c\u0169ng nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng th\u00ec c\u1ea7n ph\u1ea3i chi ti\u1ebft \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau. N\u1ebfu thi\u1ebfu s\u1ef1 chi ti\u1ebft s\u1ebd g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch<\/li><li>T\u00ednh \u0111o l\u01b0\u1eddng ( M- Measurable) \u0111o l\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi con s\u1ed1 c\u1ee5 th\u1ec3.\u00a0 \u0110\u01b0a ra m\u1ee5c ti\u00eau b\u1eb1ng con s\u1ed1 c\u1ee5 th\u1ec3, v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean con s\u1ed1 c\u1ee5 th\u1ec3 \u1ea5y. V\u00ed d\u1ee5 b\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau m\u1ed7i th\u00e1ng s\u1ebd b\u00e1n \u0111\u01b0\u1ee3c 50 s\u1ea3n ph\u1ea9m, m\u1ed7i s\u1ea3n ph\u1ea9m tr\u1ecb gi\u00e1 10 tri\u1ec7u \u0111\u1ed3ng, th\u00ec trung b\u00ecnh m\u1ed7i th\u00e1ng b\u00e1n ph\u1ea3i b\u00e1n \u00edt nh\u1ea5t 13 s\u1ea3n ph\u1ea9m v\u1edbi doanh thu 130 tri\u1ec7u. Vi\u1ec7c \u0111\u1eb7t k\u1ebf ho\u1ea1ch b\u1eb1ng con s\u1ed1 c\u1ee5 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 theo d\u00f5i k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ed1 g\u1eafng<\/li><li>T\u00ednh kh\u1ea3 thi (A- Atainable) t\u00ednh kh\u1ea3 thi l\u00e0 x\u00e1c \u0111\u1ecbnh xem b\u1ea3n th\u00e2n th\u1ef1c hi\u00ean c\u00f4ng vi\u1ec7c \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng kh\u00f4ng. X\u00e1c \u0111\u1ecbnh m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, bi\u1ebft \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 c\u00f4ng vi\u1ec7c, tr\u00e1nh qu\u00e1 s\u1ee9c v\u1edbi b\u1ea3n th\u00e2n v\u00e0 d\u1eabn \u0111\u1ebfn b\u1ecf gi\u1eefa ch\u1eebng. T\u00ednh kh\u1ea3 thi c\u0169ng gi\u00fap b\u1ea1n c\u00f3 \u0111\u1ed9ng l\u1ef1c c\u0169ng nh\u01b0 s\u1ef1 ph\u1ea5n \u0111\u1ea5u trong c\u00f4ng vi\u1ec7c \u0111\u00f3<\/li><li>T\u00ednh th\u1ef1c t\u1ebf ( R- Relevant) \u00a0ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u1eb1ng m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chung c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a c\u00f4ng ty<\/li><li>Thi\u1ebft l\u1eadp th\u1eddi gian (T- Time-bound) m\u1ed7i k\u1ebf ho\u1ea1ch \u0111\u1ec1u ph\u1ea3i c\u00f3 th\u1eddi gian ho\u00e0n th\u00e0nh, kh\u00f4ng c\u00f3 tr\u01b0\u1eddng h\u1ee3p ph\u1ea3i lang mang\u2026. Cam k\u1ebft \u0111\u00fang th\u1eddi h\u1ea1n \u0111\u00f3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau, t\u1ea1o \u0111\u1ed9ng l\u1ef1c, \u00e1p l\u1ef1c c\u0169ng nh\u01b0 s\u1ef1 c\u1ed1 g\u1eafng cho m\u1ed7i c\u00e1 nh\u00e2n. Qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 n\u0103ng su\u1ea5t th\u1ec3 hi\u1ec7n t\u00ednh chuy\u00ean nghi\u1ec7p\u00a0 c\u00f3 c\u00e1 nh\u00e2n n\u00f3i ri\u00eang v\u00e0 doanh nghi\u1ec7p n\u00f3i chung<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_2-1.png\" alt=\"\" class=\"wp-image-11873\" width=\"596\" height=\"284\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_2-1.png 492w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_2-1-400x190.png 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_2-1-18x9.png 18w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_2-1-430x205.png 430w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/05\/Screenshot_2-1-150x71.png 150w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">V\u00ed d\u1ee5 v\u1ec1 m\u1ee5c ti\u00eau Marketing<\/h2>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 tr\u01b0\u1eddng h\u1ee3p Mr.Group thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng Minisite mi\u1ec5n ph\u00ed theo quy t\u1eafc SMART:<\/p>\n\n\n\n<ul><li>T\u00ednh c\u1ee5 th\u1ec3: Trong 3 th\u00e1ng, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng <a href=\"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/thiet-ke-minisite-tuy-chinh-cua-mrweb\/\" target=\"_blank\" rel=\"noreferrer noopener\">Minisite mi\u1ec5n ph\u00ed<\/a> l\u00ean 50% th\u00f4ng qua vi\u1ec7c t\u0103ng ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook c\u00e1c b\u00e0i \u0111\u0103ng nh\u1eb1m ti\u1ebfp c\u1eadn v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li><li>T\u00ednh \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c: M\u1ee5c ti\u00eau 50% s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd Minisite<\/li><li>T\u00ednh kh\u1ea3 thi: Th\u00e1ng tr\u01b0\u1edbc, MrWeb \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb qua Facebook. C\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00e3 cho th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd nh\u1eadn mail \u0111\u00e3 t\u0103ng 35% so t\u1edbi th\u1eddi gian tr\u01b0\u1edbc.<\/li><li>T\u00ednh th\u1ef1c t\u1ebf: MrWeb nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5 t\u1ea1o Minisite, ngo\u00e0i ra c\u00f2n \u0111\u1ea9y m\u1ea1nh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3.<\/li><li>Thi\u1ebft l\u1eadp th\u1eddi gian: Trong 3 th\u00e1ng<\/li><\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh SMART \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 cao trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing. V\u1eady SMART l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc SMART nh\u01b0 th\u1ebf n\u00e0o? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Mr.Group s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p nh\u1eefng [&hellip;]<\/p>","protected":false},"author":1,"featured_media":11874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/11867"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=11867"}],"version-history":[{"count":4,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/11867\/revisions"}],"predecessor-version":[{"id":12440,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/11867\/revisions\/12440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/11874"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=11867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=11867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=11867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}