{"id":12383,"date":"2022-06-08T14:58:48","date_gmt":"2022-06-08T07:58:48","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=12383"},"modified":"2022-06-08T14:58:50","modified_gmt":"2022-06-08T07:58:50","slug":"mrgroup-com-vn-tao-dung-thuong-hieu-branding","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/mrgroup-com-vn-tao-dung-thuong-hieu-branding\/","title":{"rendered":"T\u1ea0O D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U &#8211; BRANDING CHO DOANH NGHI\u1ec6P 4.0?"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Branding l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Branding l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. bao g\u1ed3m vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u00eau, x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u..M\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 cu\u1ed1n h\u00fat v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-11.png\" alt=\"Branding l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-12384\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-11.png 940w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-11-400x267.png 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-11-768x512.png 768w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-11-18x12.png 18w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-11-860x574.png 860w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-11-430x287.png 430w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-11-700x467.png 700w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-11-150x100.png 150w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption>Branding l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u1ea0I SAO C\u1ea6N PH\u1ea2I BRANDING?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: m\u1ed7i doanh nghi\u1ec7p l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, m\u1ed7i doanh nghi\u1ec7p c\u00f3 n\u00e9t \u0111\u1eb7c tr\u01b0ng ri\u00eang , ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p kh\u00e1c trong c\u00f9ng l\u0129nh v\u1ef1c<\/li><li>Kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c: t\u1ea1o s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb c\u00e0ng cao, c\u00f3 s\u1ef1 ri\u00eang bi\u1ec7t \u1ea5n t\u01b0\u1ee3ng, c\u00e0ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, c\u00e0ng t\u1ea1o ra s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. gi\u00fap ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c doanh nghi\u1ec7p m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 trong c\u00f9ng l\u0129nh v\u1ef1c<\/li><li><a href=\"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/7-buoc-toi-uu-landing-page-tang-hieu-qua-chuyen-doi\/\" data-type=\"URL\" data-id=\"https:\/\/mrgroup.com.vn\/7-buoc-toi-uu-landing-page-tang-hieu-qua-chuyen-doi\/\">T\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng l\u1ee3i \u00edch<\/a>: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t s\u1ebd t\u1ea1o n\u00ean s\u1ef1 uy t\u00edn, \u0111i\u1ec1u \u0111\u00f3 c\u00e0ng t\u0103ng th\u00eam gi\u00e1 tr\u1ecb nh\u1eefng th\u1ee9 xung quanh c\u1ee7a doanh nghi\u1ec7p<\/li><li>C\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh: g\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111i v\u00e0o t\u00e2m tr\u00ed m\u1ecdi ng\u01b0\u1eddi, m\u00e0 khi nh\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi lu\u00f4n ch\u1eafc l\u00e0 mu\u1ed1n d\u00f9ng\u2026 t\u1ea1o n\u00ean h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng, lu\u00f4n \u1ee7ng h\u1ed9 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh<\/li><li>Li\u00ean k\u1ebft kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u : m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean s\u1ef1 m\u01a1 \u01b0\u1edbc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, li\u00ean k\u1ebft nh\u1eefng cung b\u1eadc c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/li><li>Branding t\u1ed1t l\u00e0 marketing t\u1ed1t : branding v\u00e0 marketing c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi nhau. Marketing b\u1ed5 tr\u1ee3 cho vi\u1ec7c g\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1ee3c l\u1ea1i,m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t s\u1ebd b\u1ed5 tr\u1ecd cho marketing, l\u00e0m vi\u1ec7c marketing d\u1ec5 d\u00e0ng h\u01a1n. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 n\u1ed5i ti\u1ebfng ch\u1ee9ng t\u1ecf vi\u1ec7c marketing t\u1ed1t<\/li><li>Nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng: nhi\u1ec7m v\u1ee5 ( mission), t\u1ea7m nh\u00ecn ( vision) \u2026 mission qu\u1ea3n l\u00fd, ,vision truy\u1ec1n c\u1ea3m h\u1ee9ng\u2026 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc , sau \u0111\u00f3 s\u1ebd gi\u1edbi thi\u1ec7u r\u1ed9ng r\u00e3i \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi.<\/li><\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-12.png\" alt=\"T\u1ea1i sao c\u1ea7n l\u00e0m branding\" class=\"wp-image-12385\" width=\"940\" height=\"552\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-12.png 940w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-12-400x235.png 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-12-768x451.png 768w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-12-18x12.png 18w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-12-860x505.png 860w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-12-430x253.png 430w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-12-700x411.png 700w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-12-150x88.png 150w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption>T\u1ea1i sao c\u1ea7n l\u00e0m branding<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Xem th\u00eam b\u00e0i vi\u1ebft kh\u00e1c: https:\/\/mrgroup.com.vn\/7-buoc-toi-uu-landing-page-tang-hieu-qua-chuyen-doi\/ <\/p>","protected":false},"excerpt":{"rendered":"<p>Branding l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. bao g\u1ed3m vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u00eau, x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u..M\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 cu\u1ed1n h\u00fat v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>","protected":false},"author":1,"featured_media":12385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=12383"}],"version-history":[{"count":1,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12383\/revisions"}],"predecessor-version":[{"id":12387,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12383\/revisions\/12387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/12385"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=12383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=12383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=12383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}