{"id":12511,"date":"2022-06-10T17:52:02","date_gmt":"2022-06-10T10:52:02","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=12511"},"modified":"2022-11-22T17:07:36","modified_gmt":"2022-11-22T10:07:36","slug":"phan-biet-kol-va-koc","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/phan-biet-kol-va-koc\/","title":{"rendered":"#1 PH\u00c2N BI\u1ec6T KOL V\u00c0 KOC"},"content":{"rendered":"<p>Ch\u1eafc h\u1eb3n m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng nghe qua v\u1ec1 Kol v\u00e0 Koc. Nh\u01b0ng m\u1ed9t s\u1ed1 b\u1ea1n v\u1eabn c\u00f2n nh\u1ea7m l\u1eabn gi\u1eefa 2 t\u00ean g\u1ecdi n\u00e0y m\u00e0 l\u00e2m v\u00e0o t\u00ecnh hu\u1ed1ng m\u1ea5t ti\u1ec1n nh\u01b0ng kh\u00f4ng mang l\u1ea1i \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng Mr Group ph\u00e2n bi\u1ec7t s\u1ef1 kh\u00e1c nhau gi\u1eefa Kol v\u00e0 Koc nh\u00e9!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><u>KOL L\u00c0 G\u00cc?<\/u><\/strong><\/h2>\n\n\n\n<p>KOL vi\u1ebft t\u1eaft c\u1ee7a Key opinion leader ( Ng\u01b0\u1eddi d\u1eabn d\u1eaft d\u01b0 lu\u1eadn ch\u1ee7 ch\u1ed1t).Kol c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u00f4ng \u0111\u1ea3o \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi. Kol c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi m\u1eabu, vlogger, ca s\u0129, hot girl, di\u1ec5n vi\u00ean..v..vv.. Kol c\u00f3 chuy\u00ean m\u00f4n trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 v\u00e0 chia s\u1ebd l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd \u0111ang l\u00e0m .<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-1203x800.jpg\" alt=\"Kol v\u00e0 Koc\" class=\"wp-image-12512\" width=\"602\" height=\"400\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-1203x800.jpg 1203w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-400x266.jpg 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-768x511.jpg 768w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-1536x1021.jpg 1536w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-2048x1362.jpg 2048w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-18x12.jpg 18w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-860x572.jpg 860w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-430x286.jpg 430w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-700x465.jpg 700w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/tamara-bellis-IwVRO3TLjLc-unsplash-1-150x100.jpg 150w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption>Kol v\u00e0 Koc<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong><u>KOC L\u00c0 G\u00cc?<\/u><\/strong><\/h2>\n\n\n\n<p>KOC vi\u1ebft t\u1eaft c\u1ee7a Key Opinion Consumer ( Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 ch\u1ed1t). L\u00e0 Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng. KOC nh\u1eadn s\u1ea3n ph\u1ea9m, tr\u00e3i nghi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1. KOC l\u00e0 kh\u00e1i ni\u1ec7m m\u1edbi, KOC th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i trung b\u00ecnh kh\u00e1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-640x800.jpg\" alt=\"Kol v\u00e0 Koc\" class=\"wp-image-12513\" width=\"480\" height=\"600\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-640x800.jpg 640w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-240x300.jpg 240w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-768x960.jpg 768w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-1229x1536.jpg 1229w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-1638x2048.jpg 1638w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-10x12.jpg 10w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-860x1075.jpg 860w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-430x538.jpg 430w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-700x875.jpg 700w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-150x188.jpg 150w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/chandri-anggara-C2ekfRrEJ58-unsplash-1-scaled.jpg 2048w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><figcaption>Kol v\u00e0 Koc<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong><u>S\u1ef0 KH\u00c1C BI\u1ec6T GI\u1eeeA KOL V\u00c0 KOC<\/u><\/strong><\/h2>\n\n\n\n<p>Ph\u1eadn bi\u1ec7t <a href=\"https:\/\/vicomall.vn\" target=\"_blank\" rel=\"noreferrer noopener\">KOL V\u00c0 KOC<\/a> g\u1ed3m c\u00e1c ti\u00eau ch\u00ed<\/p>\n\n\n\n<ul><li>T\u00ednh ch\u1ee7 \u0111\u1ed9ng:<\/li><\/ul>\n\n\n\n<p>+ KOL: C\u00e1c nh\u00e3n h\u00e0ng li\u00ean h\u1ec7 v\u1edbi c\u00e1c KOL, c\u00e1c KOL \u0111\u01b0\u1ee3c tr\u1ea3 ph\u00ed \u0111\u1ec3 ra c\u00e1c qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m. C\u00f3 th\u1ec3 l\u00e0 ti\u1ec1n m\u1eb7t ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u00f3<\/p>\n\n\n\n<p>+ KOC: Ngo\u00e0i \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng li\u00ean h\u1ec7, c\u00e1c KOC c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng li\u00ean h\u1ec7 v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd<\/p>\n\n\n\n<ul><li>Ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng:<\/li><\/ul>\n\n\n\n<p>Ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 theo d\u00f5i c\u1ee7a KOL, KOC. KOL c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i v\u00e0 h\u00e2m m\u1ed9 nhi\u1ec1u h\u01a1n KOC\u2026 V\u00e0 ri\u00eang KOL hay KOC c\u0169ng s\u1ebd c\u00f3 m\u1ee9c \u0111\u1ed9 kh\u00e1c nhau. \u1ede KOL m\u1ee9c \u1ea3nh h\u01b0\u1edfng nano t\u1eeb 1000-10.000 ng\u01b0\u1eddi, KOL \u1ea3nh h\u01b0\u1edfng nh\u1ecf 10.000-50.000 ng\u01b0\u1eddi. KOL n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 t\u00ednh \u0111\u1ebfn h\u01a1n c\u1ea3 tri\u1ec7u ng\u01b0\u1eddi<\/p>\n\n\n\n<ul><li>\u0110\u1ed9 tin c\u1eady:<\/li><\/ul>\n\n\n\n<p>Th\u01b0\u1eddng th\u00ec KOC s\u1ebd c\u00f3 \u0111\u1ed9 tin c\u1eady cao h\u01a1n KOL v\u00ec KOC tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t kh\u00e1ch quan trong c\u00e1c <a href=\"https:\/\/mrgroup.com.vn\/wp-admin\/post.php?post=12496&amp;action=edit\">video marketing<\/a> ho\u1eb7c post marketing c\u00f2n KOL th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng tr\u1ea3 chi ph\u00ed n\u00ean \u00edt \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady h\u01a1n\u2026. KOL n\u1ebfu d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ko \u0111\u00fang s\u1ebd l\u00e0m ng\u01b0\u1eddi d\u00f9ng m\u1ea5t ni\u1ec1m tin v\u00e0o s\u1ea3n ph\u1ea9m<\/p>\n\n\n\n<ul><li>T\u00ednh chuy\u00ean m\u00f4n:<\/li><\/ul>\n\n\n\n<p>KOC kh\u00f4ng qu\u00e1 am hi\u1ec3u s\u1ea3n ph\u1ea9m nh\u01b0 KOL, KOL c\u00f3 t\u00ednh chuy\u00ean m\u00f4n cao trong l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3, v\u00e0 d\u1ef1a tr\u00ean ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh, KOL s\u1ebd nh\u1eadn h\u1ee3p \u0111\u1ed3ng v\u1ec1 l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh, thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng s\u1ef1 am hi\u1ec3u v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh. KOC th\u00ec th\u00ec tr\u00e3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan, theo quan \u0111i\u1ec3m c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 theo d\u00f5i c\u1ee7a KOL v\u00e0KOC. KOL c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i v\u00e0 h\u00e2m m\u1ed9 nhi\u1ec1u h\u01a1n KOC\u2026 V\u00e0 ri\u00eang KOL hay KOC c\u0169ng s\u1ebd c\u00f3 m\u1ee9c \u0111\u1ed9 kh\u00e1c nhau. \u1ede KOL m\u1ee9c \u1ea3nh h\u01b0\u1edfng nano t\u1eeb 1000-10.000 ng\u01b0\u1eddi, KOL \u1ea3nh h\u01b0\u1edfng nh\u1ecf 10.000-50.000 ng\u01b0\u1eddi. KOL n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 t\u00ednh \u0111\u1ebfn h\u01a1n c\u1ea3 tri\u1ec7u ng\u01b0\u1eddi<\/p>","protected":false},"author":1,"featured_media":12514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12511"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=12511"}],"version-history":[{"count":2,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12511\/revisions"}],"predecessor-version":[{"id":16703,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12511\/revisions\/16703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/12514"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=12511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=12511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=12511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}