{"id":12695,"date":"2022-06-15T15:01:07","date_gmt":"2022-06-15T08:01:07","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=12695"},"modified":"2022-06-15T16:03:47","modified_gmt":"2022-06-15T09:03:47","slug":"branding-xay-dung-thuong-hieu-bat-dau-tu-dau","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/branding-xay-dung-thuong-hieu-bat-dau-tu-dau\/","title":{"rendered":"X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U B\u1eaeT \u0110\u1ea6U T\u1eea \u0110\u00c2U"},"content":{"rendered":"<p><em>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m c\u00e1c giai \u0111o\u1ea1n:<\/em><\/p>\n\n\n\n<ul><li><em>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/li><li><em>\u0110\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/em><\/li><li><em>Ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/em><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">1.<a href=\"https:\/\/vicomall.vn\/\" data-type=\"URL\" data-id=\"https:\/\/vicomall.vn\/\" rel=\"nofollow noopener\" target=\"_blank\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/h2>\n\n\n\n<p> Chi\u1ebfn l\u01b0\u1ee3c v\u1ea1ch ra cho b\u1ea1n c\u1ee5 th\u1ec3 \u0111\u01b0\u1eddng \u0111i, h\u01b0\u1edbng \u0111i v\u00e0 ch\u1ec9 cho b\u1ea1n c\u00e1ch \u0111\u1ec3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, \u0111\u00e1ng tin c\u1eady, n\u1ed5i b\u1eadt, tin c\u1eady<\/p>\n\n\n\n<ul><li>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li><\/ul>\n\n\n\n<p>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng google analytics \u0111\u1ec3 xem nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 v\u00e0o website c\u1ee7a \u1ea1n. c\u0169ng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng b\u00ecnh lu\u1eadn, t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng. L\u1ea5y th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 v\u1ec1 gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, khu v\u1ef1c, s\u1edf th\u00edch, nh\u1eefng y\u00eau th\u00edch c\u0169ng nh\u01b0 v\u01b0\u1edbn m\u1eafc ng\u01b0\u1eddi d\u00f9ng. Ph\u00e2n t\u00edch \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0o ti\u1ec1m n\u0103ng<\/p>\n\n\n\n<ul><li>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li><\/ul>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n c\u00f3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1eb7c h\u1ea1n ch\u1ebf c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ed3ng th\u1eddi th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh<\/p>\n\n\n\n<ul><li>T\u00ecm ra l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/li><\/ul>\n\n\n\n<p>T\u00ecm ra l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. \u0110i\u1ec3m ri\u00eang bi\u1ec7t, n\u1ed5i b\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea3n<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-1200x800.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-12697\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-1200x800.jpg 1200w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-400x267.jpg 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-768x512.jpg 768w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-1536x1024.jpg 1536w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-2048x1365.jpg 2048w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-18x12.jpg 18w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-860x573.jpg 860w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-430x287.jpg 430w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-700x467.jpg 700w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/patrik-michalicka-r3iAqHb7JWs-unsplash-1-150x100.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>\ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\ub2e4<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>\u0110\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n<ul><li>Thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li><\/ul>\n\n\n\n<p>Website l\u00e0 n\u01a1i th\u1ec3 hi\u1ec7n t\u1ea5t c\u1ea3 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m- d\u1ecbch v\u1ee5, doanh nghi\u1ec7p. Ngo\u00e0i ra c\u00f2n ph\u1ee5c v\u1ee5 cho quy tr\u00ecnh b\u00e1n h\u00e0ng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3 website c\u00f3 m\u1ed9t \u00fd ngh\u0129a r\u1ea5t quan tr\u1ecdng, tr\u00e3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 t\u1ed1t hay kh\u00f4ng v\u00e0 g\u1eafn b\u00f3 kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m- d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n website<\/p>\n\n\n\n<ul><li>Logo, m\u00e0u s\u1eafc v\u00e0 ph\u00f4ng ch\u1eef<\/li><\/ul>\n\n\n\n<p>Logo, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef th\u1ec3 hi\u1ec7n n\u00e9t ri\u00eang c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ea1i di\u1ec7n cho h\u00ecnh \u1ea3nh doanh nghi\u1ec7p. \u0111\u1ea7u t\u01b0 logo, m\u00e0u s\u1eafc v\u00e0 ph\u00f4ng ch\u1eef s\u1ebd t\u1ea1o n\u00ean s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 chuy\u00ean nghi\u1ec7p. thi\u1ebft k\u1ebf logo, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eed c\u00f3 li\u00ean quan v\u00e0 ph\u00f9 h\u1ee3p, \u00fd ngh\u0129a v\u1edbi doanh nghi\u1ec7p. m\u00e0 khi nh\u1eafc t\u1edbi n\u00f3 ch\u00fang ta li\u00ean t\u01b0\u1edfng \u0111\u1ebfn cty<\/p>\n\n\n\n<ul><li>S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<p>Doanh nghi\u1ec7p \u0111em \u0111\u1ebfn gi\u00e1 tr\u1ecb g\u00ec v\u1edbi kh\u00e1ch h\u00e0ng, l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. c\u00e1c ph\u01b0\u01a1ng thi\u1ec7n truy\u1ec1n th\u00f4ng, website ph\u1ea3i truy\u1ec1n \u0111\u1ea1t, ph\u1ea3n \u00e1nh \u0111\u00fang s\u1ee9 m\u1ec7nh n\u00e0y<\/p>\n\n\n\n<ul><li>N\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng<\/li><\/ul>\n\n\n\n<p>Trong n\u1ed9i dung truy\u1ec1n t\u1ea3i v\u00e0 thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh, lu\u00f4n t\u1eadp trung v\u00e0o l\u1ee3i th\u1ebf \u0111\u1ec3 kh\u1eafc s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng: ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t, hi\u1ec3u qu\u1ea3 s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n, ch\u1ebf \u0111\u1ed9 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nhi\u1ec1u \u01b0u \u0111\u00e3i<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Ti\u1ebfp th\u1ecb th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n\n\n\n<p>Ti\u1ebfp th\u1ecb l\u00e0 c\u00e1ch \u0111em s\u1ea3n ph\u1ea9m- d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ra th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00e0m n\u1ed5i b\u1eadt ch\u00fang. Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i c\u1ea7n ng\u1eafn g\u1ecdn tr\u1ecdng t\u00e2m<\/p>\n\n\n\n<p>L\u1ef1a ch\u1ecdn ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u. c\u1ea7n c\u00f3 m\u1ed9t phong c\u00e1ch truy\u1ec1n \u0111\u1ea1t ri\u00eang v\u00e0 \u00e1p d\u1ee5ng trong su\u1ed1t qu\u00e1 tr\u00ecnh truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed5i nh\u01b0 facebook, tiktok, youtube\u2026. Hay s\u1eed d\u1ee5ng e mail marketing. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng n\u1ed9i dung, h\u00ecnh th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n \u0111\u1ec3 \u0111em ti\u1ebfp th\u1ecb. Khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ea7n c\u1ea3m th\u1ea5y quen thu\u1ed9c v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n<\/p>\n\n\n\n<p>Ti\u1ebfp th\u1ecb l\u00e0 qu\u00e1 tr\u00ecnh sau t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u chu\u1ea9n b\u1ecb.  l\u00e0 m\u1ed9t kh\u00e2u quan tr\u1ecdng \u0111\u1ec3 \u0111em t\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi b\u1ea1n<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/mrgroup.com.vn\/wp-admin\/post.php?post=12683&amp;action=edit\">https:\/\/mrgroup.com.vn\/wp-admin\/post.php?post=12683&amp;action=edit<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m c\u00e1c giai \u0111o\u1ea1n: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u Ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u 1.X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u Chi\u1ebfn l\u01b0\u1ee3c v\u1ea1ch ra cho b\u1ea1n c\u1ee5 th\u1ec3 \u0111\u01b0\u1eddng \u0111i, h\u01b0\u1edbng \u0111i v\u00e0 ch\u1ec9 cho b\u1ea1n c\u00e1ch \u0111\u1ec3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, \u0111\u00e1ng tin c\u1eady, n\u1ed5i b\u1eadt, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":12698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12695"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=12695"}],"version-history":[{"count":4,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12695\/revisions"}],"predecessor-version":[{"id":12731,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12695\/revisions\/12731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/12698"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=12695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=12695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=12695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}