{"id":12774,"date":"2022-06-17T15:20:05","date_gmt":"2022-06-17T08:20:05","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=12774"},"modified":"2022-06-17T15:34:09","modified_gmt":"2022-06-17T08:34:09","slug":"10-buoc-co-ban-de-xay-dung-thuong-hieu-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/10-buoc-co-ban-de-xay-dung-thuong-hieu-cho-doanh-nghiep\/","title":{"rendered":"10 B\u01af\u1edaC C\u01a0 B\u1ea2N \u0110\u1ec2 X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U CHO DOANH NGHI\u1ec6P"},"content":{"rendered":"<h2 class=\"wp-block-heading\">1.Nghi\u00ean c\u1ee9u gi\u00e1 tr\u1ecb c\u0103n b\u1ea3n cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 khi <a href=\"https:\/\/vicomall.vn\/\" data-type=\"URL\" data-id=\"https:\/\/vicomall.vn\/\" rel=\"nofollow noopener\" target=\"_blank\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/h2>\n\n\n\n<p>C\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m- d\u1ecbch v\u1ee5 ch\u00fang ta b\u00e1n l\u00e0 g\u00ec?\u1ee9ng d\u1ee5ng Nh\u1eefng s\u1ea3n ph\u1ea9m- d\u1ecbch v\u1ee5 n\u00e0y trong th\u1ecb tr\u01b0\u1eddng? kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m- d\u1ecbch v\u1ee5\u2026.v..v<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing online sau \u0111\u1ec3 h\u1ed7 tr\u1ee3<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\uc2dc\uc7a5\uc744 \uc870\uc0ac\ud558\uae30<\/li><li>T\u00ecm hi\u1ec3u l\u1ed7 h\u1ed5ng th\u1ecb tr\u01b0\u1eddng<\/li><li>Mua l\u1ea1i c\u00e1c b\u1ea3n b\u00e1o c\u00e1o<\/li><li>Xem c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-43.png\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \" class=\"wp-image-12775\" width=\"1221\" height=\"748\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-43.png 940w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-43-400x245.png 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-43-768x471.png 768w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-43-18x12.png 18w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-43-860x527.png 860w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-43-430x263.png 430w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-43-700x429.png 700w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/06\/image-43-150x92.png 150w\" sizes=\"(max-width: 1221px) 100vw, 1221px\" \/><figcaption>\ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\ub2e4 <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Ph\u00e2n t\u00edch kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u d\u1ed1i th\u1ee7<\/h2>\n\n\n\n<p>Trong kinh doanh, b\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7. Ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m g\u00ec, \u0111\u00e3 l\u00e0m g\u00ec? , nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng, th\u1ea5t b\u1ea1i c\u1ee7a \u0111\u1ed1i th\u1ee7\u2026. T\u1ea1i sao kh\u00e1ch h\u00e0ng mua\/ kh\u00f4ng mua s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7. Ph\u00e2n t\u00edch c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, m\u1ee9c \u0111\u1ed9 canh tranh.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 marketing online h\u1ed7 tr\u1ee3 nh\u01b0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1c b\u1ea3n ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i, h\u1ed9p \u0111\u1ed3ng mua b\u00e1n, b\u1ea3n ch\u00e0o gi\u00e1<\/li><li>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: website, facebook, youtube\u2026v\u2026v c\u1ee7a \u0111\u1ed1i th\u1ee7<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n\n\n\n<p>T\u00ecm hi\u1ec3u k\u0129 v\u1ec1 s\u1edf th\u00edch, th\u00f3i quen, mong mu\u1ed1n\u2026 mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. T\u00ecm hi\u1ec3u ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp, th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng \u0111i\u1ec3m \u0111i ch\u01a1i, \u0103n u\u1ed1ng, m\u1eb7c h\u00e0ng, ph\u01b0\u01a1ng th\u1ee9c\u2026 T\u1ea1o list, data th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 marketing online h\u1ed7 tr\u1ee3 nh\u01b0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nghi\u00ean c\u1ee9u b\u1ea3ng h\u1ecfi ( survey)<\/li><li>\u0110i\u1ec1u tra kh\u00e1ch h\u00e0ng<\/li><li>M\u1eddi kh\u00e1ch tham d\u1ef1 s\u1ef1 ki\u1ec7n<\/li><li>M\u1eddi d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m v\u00e0 l\u1ea5y \u00fd ki\u1ebfn<\/li><li>Ch\u1ea1y qu\u1ea3ng c\u00e1o facebook testing s\u1ea3n ph\u1ea9m<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. X\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec<\/li><li>L\u1ee3i \u00edch l\u00fd t\u00ednh\/c\u1ea3m t\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i<\/li><li>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li><li>\u0110i\u1ec3m duy nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<p>T\u1ea7m nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<p>T\u1ea7m nh\u00ecn m\u00f4 t\u1ea3 \u0111\u00edch \u0111\u1ebfn, \u0111i\u1ec3m \u0111\u1ebfn. . th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n mong mu\u1ed1n c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i trong th\u1eddi gian d\u00e0i, v\u00e0 lu\u00f4n n\u1ed5i b\u1eadt<\/p>\n\n\n\n<p>T\u1ea7m nh\u00ecn bao g\u1ed3m h\u00ecnh dung v\u1ec1 t\u01b0\u01a1ng lai v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 marketing online:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Website<\/li><li>C\u00f4ng c\u1ee5 truy c\u1eadp tr\u1ef1c tuy\u1ebfn d\u00e0nh cho \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. X\u1eady d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn n\u1ed9i b\u1ed9<\/li><li>Ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng online<\/li><li>Ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 an sinh x\u00e3 h\u1ed9i tr\u1ef1c tuy\u1ebfn<\/li><li>Group c\u1ee7a c\u00f4ng ty<\/li><li>M\u1ea1ng, website n\u1ed9i b\u1ed9<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. C\u00e1 bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, c\u00f3 \u00fd ngh\u0129a li\u00ean quan. Th\u01b0\u01a1ng hi\u1ec7n th\u00e0nh c\u00f4ng l\u00e0 d\u1ec5 \u0111i v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m h\u1ecd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u1ea7n X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb3ng c\u1ea5p : th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, \u1ea5n t\u01b0\u1ee3ng, s\u1eed d\u1ee5ng \u00e2m thanh, h\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p<\/li><li>C\u00f4ng c\u1ee5 marketing online c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3: website cho ph\u00e9p doanh nghi\u1ec7p nh\u01b0&nbsp; x\u1eed l\u00fd c\u00e1c \u0111\u01a1n h\u00e0ng, s\u1eed d\u1ee5ng email marketing th\u00f4ng minh<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7. X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh kinh doanh cho th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c t\u1eadp trung \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ecbnh v\u1ecb m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh kinh doanh cho th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. V\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p, x\u00e2y dung v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ch\u00ednh l\u00e0 t\u1ea1o h\u00ecnh \u1ea3nh \u0111\u1eb9p cho doanh nghi\u1ec7p<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. L\u1ecbch s\u1eed v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi doanh nghi\u1ec7p t\u1eeb \u0111\u1ea7u v\u00e0 s\u1ebd v\u1ec1 sau n\u00e0y, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 v\u1eefng m\u1ea1nh s\u1ebd lu\u00f4n t\u1ed3n t\u1ea1i theo th\u1eddi gian v\u00e0 in s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. N\u00f3 l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 v\u00e0 quan tr\u1ecdng nh\u1ea5t v\u1edbi doanh nghi\u1ec7p<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. X\u00e2y d\u1ef1ng l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>c\u0169ng gi\u1ed1ng nh\u01b0 s\u1ee9 m\u1ec7nh, l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i v\u00e0 mu\u1ed1n \u0111em \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng. X\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n ch\u00fang l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p \u0111em \u0111\u1ebfn l\u00f2ng tin y\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n\n\n<p><a href=\"https:\/\/mrgroup.com.vn\/wp-admin\/post.php?post=12763&amp;action=edit\">https:\/\/mrgroup.com.vn\/wp-admin\/post.php?post=12763&amp;action=edit<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/mrgroup.com.vn\/wp-admin\/post.php?post=12742&amp;action=edit\">https:\/\/mrgroup.com.vn\/wp-admin\/post.php?post=12742&amp;action=edit<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>1.Nghi\u00ean c\u1ee9u gi\u00e1 tr\u1ecb c\u0103n b\u1ea3n cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u C\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m- d\u1ecbch v\u1ee5 ch\u00fang ta b\u00e1n l\u00e0 g\u00ec?\u1ee9ng d\u1ee5ng Nh\u1eefng s\u1ea3n ph\u1ea9m- d\u1ecbch v\u1ee5 n\u00e0y trong th\u1ecb tr\u01b0\u1eddng? kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m- d\u1ecbch v\u1ee5\u2026.v..v B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng [&hellip;]<\/p>","protected":false},"author":1,"featured_media":12776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=12774"}],"version-history":[{"count":2,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12774\/revisions"}],"predecessor-version":[{"id":12778,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/12774\/revisions\/12778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/12776"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=12774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=12774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=12774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}