{"id":14405,"date":"2022-08-29T10:52:01","date_gmt":"2022-08-29T03:52:01","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=14405"},"modified":"2022-10-29T10:18:35","modified_gmt":"2022-10-29T03:18:35","slug":"can-phong-marketing-thue-ngoai","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/can-phong-marketing-thue-ngoai\/","title":{"rendered":"#1 T\u1ea0I SAO PH\u00d2NG MARKETING THU\u00ca NGO\u00c0I NG\u00c0Y C\u00c0NG PH\u00c1T TRI\u1ec2N?"},"content":{"rendered":"

Ph\u00f2ng marketing thu\u00ea ngo\u00e0i l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh c\u1ea3 ph\u00f2ng marketing ch\u1ec9 b\u1eb1ng chi ph\u00ed thu\u00ea m\u1ed9t nh\u00e2n vi\u00ean. Do \u0111\u00f3, \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i nh\u01b0ng v\u1eabn ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n

1.    Ph\u00f2ng marketing thu\u00ea ngo\u00e0i l\u00e0 g\u00ec?<\/h1>\n\n\n\n

Ph\u00f2ng marketing thu\u00ea ngo\u00e0i l\u00e0 gi\u1ea3i ph\u00e1p doanh nghi\u1ec7p s\u1ebd li\u00ean k\u1ebft v\u1edbi m\u1ed9t Agency marketing nh\u1eb1m th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing thay th\u1ebf cho ph\u00f2ng marketing b\u00ean trong doanh nghi\u1ec7p. V\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n ph\u00f2ng marketing<\/a> n\u00e0y, ho\u1ea1t \u0111\u1ed9ng marketing doanh nghi\u1ec7p s\u1ebd v\u1eabn di\u1ec5n ra m\u1ed9t c\u00e1ch b\u00ecnh th\u01b0\u1eddng v\u00e0 li\u00ean t\u1ee5c nh\u01b0 khi doanh nghi\u1ec7p c\u00f3 ph\u00f2ng marketing n\u1ed9i b\u1ed9.<\/p>\n\n\n\n

2.    \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u00f2ng marketing thu\u00ea ngo\u00e0i<\/h1>\n\n\n\n

2.1  \u01afu \u0111i\u1ec3m c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ph\u00f2ng marketing thu\u00ea ngo\u00e0i<\/h2>\n\n\n\n
\"S\u1eed
S\u1eed d\u1ee5ng ph\u00f2ng Marketing thu\u00ea ngo\u00e0i gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed<\/figcaption><\/figure>\n\n\n\n

Ti\u1ec7t ki\u1ec7m ng\u00e2n s\u00e1ch<\/h3>\n\n\n\n

\u0110\u1ec3 v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c c\u1ea3 ph\u00f2ng marketing chuy\u00ean nghi\u1ec7p c\u1ea7n doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch kh\u00e1 l\u1edbn. H\u01a1n n\u1eefa, doanh nghi\u1ec7p c\u00f2n ph\u1ea3i v\u1eadn h\u00e0nh v\u00e0 duy tr\u00ec n\u00f3 trong th\u1eddi gian d\u00e0i. S\u1eed d\u1ee5ng ph\u00f2ng marketing thu\u00ea ngo\u00e0i s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u chi ph\u00ed, n\u00f3i ch\u00ednh x\u00e1c h\u01a1n ch\u1ec9 b\u1eb1ng chi ph\u00ed thu\u00ea 1 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n

Ti\u1ebft ki\u1ec7m th\u1eddi gian<\/h3>\n\n\n\n

Khi s\u1eed d\u1ee5ng ph\u00f2ng marketing thu\u00ea ngo\u00e0i doanh nghi\u1ec7p s\u1ebd ngay l\u1eadp t\u1ee9c s\u1edf h\u1eefu cho m\u00ecnh \u0111\u1ed9i ng\u0169 marketing chuy\u00ean nghi\u1ec7p m\u00e0 kh\u00f4ng m\u1ea5t th\u1eddi gian \u0111\u00e0o t\u1ea1o hay ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u00eam th\u1eddi gian \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng h\u01a1n nh\u01b0 t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

Ti\u1ebfp c\u1eadn v\u1edbi xu h\u01b0\u1edbng m\u1edbi nhanh nh\u1ea5t<\/h3>\n\n\n\n

S\u1eed d\u1ee5ng ph\u00f2ng d\u1ecbch v\u1ee5 marketing thu\u00ea ngo\u00e0i cho ph\u00e9p b\u1ea1n c\u00f3 m\u1ed9t nh\u00f3m chuy\u00ean m\u00f4n v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng v\u1edbi b\u1ea5t k\u1ef3 s\u1ef1 thay \u0111\u1ed5i n\u00e0o t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Ki\u1ebfn th\u1ee9c \u0111a ng\u00e0nh ngh\u1ec1<\/h3>\n\n\n\n

C\u00f4ng ty marketing thu\u00ea ngo\u00e0i th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn t\u1eeb nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau, \u0111i\u1ec1u n\u00e0y mang l\u1ea1i l\u1ee3i th\u1ebf cho doanh nghi\u1ec7p b\u1ea1n. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

C\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 doanh nghi\u1ec7p<\/h3>\n\n\n\n

R\u1ea5t kh\u00f3 \u0111\u1ec3 ch\u00ednh doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn ra \u0111i\u1ec3m y\u1ebfu, \u0111i\u1ec3m m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. Ph\u00f2ng Marekting thu\u00ea ngo\u00e0i c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i, h\u1ecd s\u1ebd c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c v\u00e0 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch Marketing th\u00edch h\u1ee3p.<\/p>\n\n\n\n

Chuy\u00ean m\u00f4n<\/h3>\n\n\n\n

D\u1ecbch v\u1ee5 marketing thu\u00ea ngo\u00e0i s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u0111\u1ed9i ng\u0169 v\u1edbi chuy\u00ean m\u00f4n cao bao g\u1ed3m: chuy\u00ean gia k\u1ebf ho\u1ea1ch marketing, nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, chuy\u00ean gia SEO, nh\u00e0 bi\u00ean so\u1ea1n n\u1ed9i dung qu\u1ea3ng c\u00e1o,\u2026 m\u00e0 doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e0o t\u1ea1o.<\/p>\n\n\n\n

2.2  Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ph\u00f2ng marketing thu\u00ea ngo\u00e0i<\/h2>\n\n\n\n
\"Nh\u01b0\u1ee3c
Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u00f2ng marketing thu\u00ea ngo\u00e0i<\/figcaption><\/figure>\n\n\n\n

Kh\u00f3 giao ti\u1ebfp v\u1edbi ph\u00f2ng Marketing thu\u00ea ngo\u00e0i<\/h3>\n\n\n\n

Khi doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u1ed9i Marketing thu\u00ea ngo\u00e0i l\u00e0m vi\u1ec7c t\u1eeb xa v\u00e0 kh\u00f4ng th\u1ec3 giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean v\u1edbi b\u1ed9 ph\u1eadn Marketing inhouse, \u0111i\u1ec1u n\u00e0y g\u00e2y c\u1ea3n tr\u1edf v\u00e0 kh\u00f3 kh\u0103n trong vi\u1ec7c giao ti\u1ebfp v\u1ec1 c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

\u00c1p l\u1ef1c v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c v\u00e0 t\u1ed1c \u0111\u1ed9 l\u00e0m vi\u1ec7c<\/h3>\n\n\n\n

Nh\u00e2n vi\u00ean Marketing in house v\u00e0 nh\u00f3m Marketing thu\u00ea ngo\u00e0i c\u00f3 th\u1ec3 kh\u00f4ng quen khi l\u00e0m vi\u1ec7c chung theo v\u0103n ho\u00e1 c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y c\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c b\u1ecb ch\u1eadm tr\u1ec5 v\u00e0 c\u1ea7n ph\u1ea3i th\u1ea3o lu\u1eadn, ph\u00e2n chia c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 khi l\u00e0m vi\u1ec7c c\u00f9ng nhau.<\/p>\n\n\n\n

Thi\u1ebfu linh ho\u1ea1t v\u00e0 th\u1ee5 \u0111\u1ed9ng<\/h3>\n\n\n\n

Vi\u1ec7c ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t agency \u0111\u1ec3 tri\u1ec3n khai t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0 con dao hai l\u01b0\u1ee1i. Theo th\u1eddi gian, vi\u1ec7c h\u1ee3p t\u00e1c n\u00e0y v\u00f4 t\u00ecnh l\u1ea1i khi\u1ebfn c\u00f4ng ty b\u1ea1n ph\u1ee5 thu\u1ed9c kh\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c ph\u00f2ng marketing thu\u00ea ngo\u00e0i.<\/p>\n\n\n\n

3.    Kinh nghi\u1ec7m ch\u1ecdn ph\u00f2ng marketing thu\u00ea ngo\u00e0i<\/h1>\n\n\n\n

3.1  \u0110\u00e1nh gi\u00e1 \u0111\u00fang hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111i\u1ec3m<\/h2>\n\n\n\n

Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u Agency tri\u1ec3n khai d\u1ecbch v\u1ee5 ph\u00f2ng marketing thu\u00ea ngo\u00e0i, nh\u01b0ng v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t ti\u00eau chu\u1ea9n chung \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/p>\n\n\n\n

Nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 do c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 kh\u00f4ng n\u1eafm r\u00f5 v\u1ec1 marketing v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c Agency thu\u00ea ngo\u00e0i c\u0169ng kh\u00f4ng trao \u0111\u1ed5i r\u00f5 r\u00e0ng v\u1edbi doanh nghi\u1ec7p v\u00e0 th\u01b0\u1eddng \u0111\u01b0a ra nh\u1eefng ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh kh\u00f4ng \u0111\u00fang hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Do \u0111\u00f3, \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00fang nh\u01b0 doanh nghi\u1ec7p mong mu\u1ed1n, tr\u01b0\u1edbc h\u1ebft doanh nghi\u1ec7p v\u00e0 Agency c\u1ea7n th\u1ea3o lu\u1eadn r\u00f5 r\u00e0ng v\u00e0 k\u0129 l\u01b0\u1ee1ng v\u1edbi nhau v\u1ec1 c\u00e1c ti\u00eau ch\u00ed v\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ed9ng vi\u1ec7c.<\/p>\n\n\n\n

3.2  Xem marketing l\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0<\/h2>\n\n\n\n

Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c trao \u0111\u1ed5i v\u1edbi Agency v\u1ec1 c\u00e1c chi ph\u00ed ph\u00e1t sinh \u0111\u1ec3 k\u1ecbp th\u1eddi chu\u1ea9n b\u1ecb v\u00e0 xem x\u00e9t c\u00e1ch gi\u1ea3i quy\u1ebft t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf,<\/p>\n\n\n\n

3.3  C\u1ea7n th\u1eddi gian th\u1eed nghi\u1ec7m<\/h2>\n\n\n\n

Kh\u00f4ng ph\u1ea3i ph\u00f2ng marketing thu\u00ea ngo\u00e0i n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p v\u00e0 kh\u00f4ng ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o c\u0169ng hi\u1ec7u qu\u1ea3 v\u1edbi doanh nghi\u1ec7p. Do \u0111\u00f3 lu\u00f4n c\u1ea7n c\u00f3 th\u1eddi gian th\u1eed nghi\u1ec7m \u0111\u1ec3 hai b\u00ean xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u201cth\u1ea5u hi\u1ec3u\u201d l\u1eabn nhau.<\/p>\n\n\n\n

3.4  C\u00f3 m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3<\/h2>\n\n\n\n

Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai ph\u00f2ng marketing thu\u00ea ngo\u00e0i, doanh nghi\u1ec7p n\u00ean c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau kinh doanh r\u00f5 r\u00e0ng trong \u00edt nh\u1ea5t m\u1ed9t n\u0103m. M\u1ee5c ti\u00eau kinh doanh \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 v\u1ec1 th\u1ecb ph\u1ea7n, doanh thu, ho\u1eb7c l\u1ee3i nhu\u1eadn, m\u00e0 doanh nghi\u1ec7p k\u1ef3 v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c trong n\u0103m. C\u00f9ng v\u1edbi m\u1ee5c ti\u00eau \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd \u01b0\u1edbc t\u00ednh s\u1ed1 chi ph\u00ed marketing m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 chi ti\u00eau \u0111\u01b0\u1ee3c. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng n\u1eafm r\u00f5 c\u00e1c chi ph\u00ed n\u00e0y th\u00ec s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 d\u1ecbch v\u1ee5 ph\u00f2ng marketing thu\u00ea ngo\u00e0i s\u1ebd mang l\u1ea1i.<\/p>\n\n\n\n

4.    K\u1ebft lu\u1eadn<\/h1>\n\n\n\n

Ph\u00f2ng marketing thu\u00ea ngo\u00e0i s\u1ebd th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u n\u1ebfu b\u1ea1n ch\u1ecdn \u0111\u00fang Agency \u0111\u1ec3 g\u1eedi g\u1eafm. Mr Group lu\u00f4n \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n tr\u00ean con \u0111\u01b0\u1eddng ho\u00e0n thi\u1ec7n doanh nghi\u1ec7p. Li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i 0924118081 (Ms.Suzie) \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n k\u0129 c\u00e0ng h\u01a1n nh\u00e9!<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/h2>","protected":false},"excerpt":{"rendered":"

Ph\u00f2ng marketing thu\u00ea ngo\u00e0i l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh c\u1ea3 ph\u00f2ng marketing ch\u1ec9 b\u1eb1ng chi ph\u00ed thu\u00ea m\u1ed9t nh\u00e2n vi\u00ean. Do \u0111\u00f3, \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i nh\u01b0ng v\u1eabn ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch.<\/p>","protected":false},"author":18,"featured_media":14412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/14405"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=14405"}],"version-history":[{"count":4,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/14405\/revisions"}],"predecessor-version":[{"id":15531,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/14405\/revisions\/15531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/14412"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=14405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=14405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=14405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}