{"id":14536,"date":"2022-09-07T13:17:40","date_gmt":"2022-09-07T06:17:40","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=14536"},"modified":"2022-10-29T10:16:13","modified_gmt":"2022-10-29T03:16:13","slug":"chien-luoc-digital-marketing","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/chien-luoc-digital-marketing\/","title":{"rendered":"8 B\u01af\u1edaC X\u00c2Y D\u1ef0NG CHI\u1ebeN L\u01af\u1ee2C DIGITAL MARKETING HI\u1ec6U QU\u1ea2"},"content":{"rendered":"<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Digital Marketing l\u00e0 c\u1ee5m t\u1eeb ch\u00fang ta \u0111\u01b0\u1ee3c nghe r\u1ea5t nhi\u1ec1u qua b\u00e1o ch\u00ed, tivi \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p, qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng. M\u1ed9t doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 c\u00f3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t m\u00e0 c\u00f2n ph\u1ea3i k\u00e8m chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 t\u00f9y theo m\u1ed7i giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n kh\u00e1c nhau. Theo \u0111\u00f3, Digital c\u0169ng ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>&nbsp;V\u1eady Digital Marketing l\u00e0 g\u00ec? H\u00e3y c\u00f9ng Mr Group t\u00ecm hi\u1ec3u nh\u00e9!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">1. Digital Marketing l\u00e0 g\u00ec?<\/h1>\n\n\n\n<p>Digital marketing c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn , c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng \u0111i\u1ec7n t\u1eed, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 website, app, email ho\u1eb7c c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">2.&nbsp;M\u00f4 h\u00ecnh 5Ds trong Digital Marketing<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1300\" height=\"469\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/5D-cua-digital-marketing-1400x505-1-1300x469.jpg\" alt=\"\" class=\"wp-image-14548\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/5D-cua-digital-marketing-1400x505-1-1300x469.jpg 1300w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/5D-cua-digital-marketing-1400x505-1-400x144.jpg 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/5D-cua-digital-marketing-1400x505-1-768x277.jpg 768w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/5D-cua-digital-marketing-1400x505-1.jpg 1400w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption>M\u00f4 h\u00ecnh 5Ds c\u1ee7a Digital Marketing<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2.1&nbsp;Digital Marketing -Thi\u1ebft b\u1ecb k\u0129 thu\u1eadt s\u1ed1 ( digital device )<\/h2>\n\n\n\n<p>Thi\u1ebft b\u1ecb k\u0129 thu\u1eadt s\u1ed1 &#8211; t\u1eadp trung v\u00e0o s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean c\u00e1c website v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i. Nh\u1eefng thi\u1ebft b\u1ecb n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh b\u1ea3ng, m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, TV v\u00e0 thi\u1ebft b\u1ecb ch\u01a1i game.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.2&nbsp;Digital Marketing -N\u1ec1n t\u1ea3ng k\u0129 thu\u1eadt s\u1ed1 ( digital platform )<\/h2>\n\n\n\n<p>C\u00e1c n\u1ec1n t\u1ea3ng k\u0129 thu\u1eadt s\u1ed1 &#8211; th\u00e0nh ph\u1ea7n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c n\u1ec1n t\u1ea3ng ho\u1eb7c d\u1ecbch v\u1ee5 \u01b0a th\u00edch c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. H\u1ea7u h\u1ebft c\u00e1c t\u01b0\u01a1ng t\u00e1c di\u1ec5n ra th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook, Instagram, Google, YouTube, Twitter, Snapchat v\u00e0 LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.3&nbsp;Digital Marketing -Ph\u01b0\u01a1ng ti\u1ec7n k\u0129 thu\u1eadt s\u1ed1 ( digital media )<\/h2>\n\n\n\n<p>Ph\u01b0\u01a1ng ti\u1ec7n k\u0129 thu\u1eadt s\u1ed1 &#8211; c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau, tr\u1ea3 ti\u1ec1n v\u00e0 mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3 qua nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0 qu\u1ea3ng c\u00e1o, Email \/ tin nh\u1eafn, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.4&nbsp;Digital Marketing -D\u1eef li\u1ec7u s\u1ed1 ( digital data)<\/h2>\n\n\n\n<p>D\u1eef li\u1ec7u s\u1ed1 &#8211; c\u00e1c doanh nghi\u1ec7p d\u00e0nh th\u1eddi gian thu th\u1eadp v\u1ec1 th\u00f4ng tin h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng s\u1ed1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.5&nbsp;Digital Marketing -C\u00f4ng ngh\u1ec7 k\u0129 thu\u1eadt s\u1ed1 ( digital technology)<\/h2>\n\n\n\n<p>C\u00f4ng ngh\u1ec7 k\u0129 thu\u1eadt s\u1ed1 &#8211; t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, t\u1eeb website v\u00e0 \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">3.&nbsp;C\u00e1c h\u00ecnh th\u1ee9c Digital Marketing hi\u1ec7u qu\u1ea3 hi\u1ec7n nay<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/alexander-shatov-mr4JG4SYOF8-unsplash-1067x800.jpg\" alt=\"C\u00e1c h\u00ecnh th\u1ee9c Digital Marketing hi\u1ec7n nay\" class=\"wp-image-14541\" width=\"1220\" height=\"915\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/alexander-shatov-mr4JG4SYOF8-unsplash-1067x800.jpg 1067w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/alexander-shatov-mr4JG4SYOF8-unsplash-400x300.jpg 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/alexander-shatov-mr4JG4SYOF8-unsplash-768x576.jpg 768w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/alexander-shatov-mr4JG4SYOF8-unsplash-1536x1152.jpg 1536w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/alexander-shatov-mr4JG4SYOF8-unsplash-2048x1536.jpg 2048w\" sizes=\"(max-width: 1220px) 100vw, 1220px\" \/><figcaption>C\u00e1c h\u00ecnh th\u1ee9c Digital Marketing hi\u1ec7n nay<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3.1&nbsp;T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u ho\u00e1 n\u1ed9i dung text v\u00e0 \u0111\u1ecbnh d\u1ea1ng website \u0111\u1ec3 trang web c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p nh\u1ea5t v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd ch\u1ecdn l\u1ef1a \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u t\u00ecm ki\u1ebfm tr\u00ean Internet. SEO hi\u1ec3u \u0111\u01a1n gi\u1ea3n ch\u00ednh l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ph\u01b0\u01a1ng th\u1ee9c nh\u1eb1m \u0111\u01b0a website l\u00ean v\u1ecb tr\u00ed t\u1ed1t trong c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty b\u1ea1n cung c\u1ea5p. <a href=\"https:\/\/mrgroup.com.vn\/ko\/seo-marketing-va-nhung-dieu-can-biet-nam-2022\/\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u SEO<\/a>:<\/p>\n\n\n\n<ul><li>SEO onpage: t\u1eadp trung t\u1ed1i \u01b0u c\u00e1c n\u1ed9i dung c\u00f3 s\u1eb5n tr\u00ean trang web<\/li><li>SEO offpage: t\u1eadp trung t\u1ed1i \u01b0u b\u00ean ngo\u00e0i trang web (x\u00e2y d\u1ef1ng backlink)<\/li><li>Technical SEO: ch\u00fa tr\u1ecdng c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi truy c\u1eadp website<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3.2&nbsp;Ti\u1ebfp th\u1ecb qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM)<\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi SEM l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 \u0111\u01b0\u1ee3c s\u1ebd bao g\u1ed3m k\u1ebft qu\u1ea3 c\u1ee7a mua l\u01b0\u1ee3ng truy c\u1eadp v\u1edbi danh s\u00e1ch ph\u1ea3i tr\u1ea3 ph\u00ed trong trang k\u1ebft qu\u1ea3 x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed. V\u00ec v\u1eady, khi b\u1ea1n mu\u1ed1n trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u1edf v\u1ecb tr\u00ed cao nh\u1ea5t trong trang k\u1ebft qu\u1ea3 x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm th\u00ec h\u00e3y quan t\u00e2m \u0111\u1ebfn SEM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.3&nbsp;Ti\u1ebfp th\u1ecb n\u1ed9i dung (Content Marketing)<\/h2>\n\n\n\n<p>Ti\u1ebfp th\u1ecb n\u1ed9i dung \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1ch b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eefng b\u00e0i vi\u1ebft v\u1edbi n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng h\u01b0\u1edbng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kho\u00e1 li\u00ean quan \u0111\u1ebfn th\u00f4ng tin s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ed9i dung trong c\u00e1c b\u00e0i vi\u1ebft. Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tr\u00ean Internet s\u1ebd t\u00ecm th\u1ea5y b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng t\u1eeb kho\u00e1 t\u00ecm ki\u1ebfm v\u00e0 ch\u1eafc ch\u1eafn \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.4&nbsp;Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i (Social Media Marketing)<\/h2>\n\n\n\n<p>Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p cho t\u1eebng n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. C\u00e1c k\u00eanh th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Social Media Marketing: Facebook, Instagram, LinkedIn, Twitter,..<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.5&nbsp;Tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (PPC)<\/h2>\n\n\n\n<p>B\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c click \u1edf nh\u1eefng v\u1ecb tr\u00ed \u01b0u ti\u00ean tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00f4ng qua vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb kho\u00e1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.6&nbsp;Ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n t\u1eed (Email Marketing)<\/h2>\n\n\n\n<p>Email Marketing l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng email (th\u01b0 \u0111i\u1ec7n t\u1eed) mang n\u1ed9i dung v\u1ec1 th\u00f4ng tin, b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u00e0 m\u00ecnh mong mu\u1ed1n, t\u1eeb \u0111\u00f3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua email m\u00e0 b\u1ea1n g\u1eedi cho h\u1ecd. M\u1ed7i email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c coi l\u00e0 Email Marketing.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">4.&nbsp;Vai tr\u00f2 c\u1ee7a Digital Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1199\" height=\"800\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/windows-p74ndnYWRY4-unsplash-1199x800.jpg\" alt=\"Vai tr\u00f2 c\u1ee7a Digital Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p\" class=\"wp-image-14542\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/windows-p74ndnYWRY4-unsplash-1199x800.jpg 1199w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/windows-p74ndnYWRY4-unsplash-400x267.jpg 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/windows-p74ndnYWRY4-unsplash-768x512.jpg 768w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/windows-p74ndnYWRY4-unsplash-1536x1025.jpg 1536w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/windows-p74ndnYWRY4-unsplash-2048x1366.jpg 2048w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><figcaption>Vai tr\u00f2 c\u1ee7a Digital Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4.1&nbsp;Digital Marketing mang \u0111\u1ebfn c\u01a1 h\u1ed9i canh tranh c\u00f4ng b\u1eb1ng cho t\u1ea5t c\u1ea3 doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p d\u00f9 l\u00e0 doanh nghi\u1ec7p l\u1edbn, v\u1eeba hay nh\u1ecf \u0111\u1ec1u c\u00f3 th\u1ec3 tham gia qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 nhanh ch\u00f3ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng c\u1ea7n th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p nghe g\u1ecdi truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.2&nbsp;Digital Marketing h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau v\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i<\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng vai tr\u00f2 c\u1ee7a Digital Marketing l\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb n\u00f3 th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng. N\u1ebfu kh\u00f4ng c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00ec t\u1ea5t c\u1ea3 h\u00e0nh \u0111\u1ed9ng \u0111o l\u01b0\u1eddng \u0111\u1ec1u kh\u00f4ng c\u00f3 ngh\u0129a v\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb l\u00e3ng ph\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.3&nbsp;Digital Marketing \u0111\u1ea3m b\u1ea3o doanh thu<\/h2>\n\n\n\n<p>V\u1edbi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao,&#8230; ch\u00ednh l\u00e0 l\u00ed do m\u00e0 c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng Digital Marketing mong mu\u1ed1n, t\u1eeb \u0111\u00f3 doanh thu t\u1ea1o ra th\u00f4ng qua Digital Marketing c\u00f3 th\u1ec3 cao h\u01a1n g\u1ea5p 3,3 l\u1ea7n. Ti\u1ebfp th\u1ecb tr\u00ean m\u00f4i tr\u01b0\u1eddng online s\u1ebd m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n trong vi\u1ec7c kinh doanh, do \u0111\u00f3 doanh thu c\u0169ng t\u0103ng theo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.4&nbsp;Digital Marketing gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh<\/h2>\n\n\n\n<p>S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing hi\u1ec7u qu\u1ea3 s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn. N\u00f3 mang \u0111\u1ebfn c\u01a1 h\u1ed9i k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng (CTA) c\u1ee7a kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c. C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c gi\u00fap b\u1ea1n chuy\u1ec3n t\u1eeb k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u01b0a t\u1edbi h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. <\/p>\n\n\n\n<p>K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng cho b\u1ea1n bi\u1ebft h\u1ecd th\u01b0\u1eddng l\u00e0m g\u00ec khi \u0111\u1ebfn website c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i blog, t\u1ea3i xu\u1ed1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3, \u0111\u0103ng k\u00fd ho\u1eb7c mua h\u00e0ng.<\/p>\n\n\n\n<p>Digital Marketing cung c\u1ea5p cho b\u1ea1n t\u1ea5t c\u1ea3 gi\u1ea3i ph\u00e1p. \u0110\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn v\u00e0 t\u00ecm ra cho m\u00ecnh gi\u1ea3i ph\u00e1p ri\u00eang \u0111\u1ec3 ti\u1ebfp c\u1eadn; v\u00e0 khi\u1ebfn h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.5&nbsp;Digital marketing gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng thu th\u1eadp data\/ ph\u1ec5u kh\u00e1ch h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp data c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 ch\u1ea1y. Nh\u00ecn v\u00e0o h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">5.&nbsp;Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing hi\u1ec7u qu\u1ea3<\/h1>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/chien-luoc-digital-marketing.jpg\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing\" class=\"wp-image-14543\" srcset=\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/chien-luoc-digital-marketing.jpg 1200w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/chien-luoc-digital-marketing-400x210.jpg 400w, https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/chien-luoc-digital-marketing-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5.1&nbsp;Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n<\/h2>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch Digital Marketing t\u1ed1t nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o n\u1ed9i dung m\u00ecnh \u0111\u01b0a ra s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p s\u1ebd kh\u00f4ng b\u1ecb hi\u1ec3u l\u1ea7m, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.2&nbsp;M\u1edf r\u1ed9ng l\u01b0\u1ee3ng t\u1eeb kh\u00f3a t\u1ed1i \u01b0u cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/h2>\n\n\n\n<p>M\u1edf r\u1ed9ng l\u01b0\u1ee3ng t\u1eeb kh\u00f3a ch\u1eafc ch\u1eafn s\u1ebd m\u1edf r\u1ed9ng th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. N\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o t\u1eeb kh\u00f3a c\u0169, doanh nghi\u1ec7p s\u1ebd kh\u00f3 l\u00f2ng t\u1ea1o th\u00eam \u0111\u01b0\u1ee3c nh\u1eefng chuy\u1ec3n \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n website v\u1edbi nhi\u1ec1u traffic. M\u1edf r\u1ed9ng t\u1eeb kh\u00f3a s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.3 T\u1eadp trung ph\u00e1t tri\u1ec3n giao di\u1ec7n mobile<\/h2>\n\n\n\n<p>V\u1edbi th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n hi\u1ec7n nay, h\u1ea7u nh\u01b0 m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u s\u1edf h\u1eefu cho m\u00ecnh m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i. N\u1ebfu c\u00e1c n\u1ed9i dung trong chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi giao di\u1ec7n mobile, cho d\u00f9 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai, kh\u1ea3 n\u0103ng r\u1ea5t cao l\u00e0 b\u1ea1n s\u1ebd \u0111\u00e1nh m\u1ea5t 1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.4&nbsp;S\u1eed d\u1ee5ng t\u1ed1t c\u00e1c k\u00eanh Digital Marketing<\/h2>\n\n\n\n<p>B\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t website cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u01b0ng ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho doanh nghi\u1ec7p, website, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 online c\u1ee7a b\u1ea1n nh\u01b0 marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u1ef1c hi\u1ec7n SEO, qu\u1ea3ng c\u00e1o click<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.5&nbsp;Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u1ea1i (remarketing)<\/h2>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn ch\u00fang ta b\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c nh\u1eafc l\u1ea1i v\u1edbi h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, \u0111\u1ec3 \u0111\u1ebfn khi h\u1ecd th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u, t\u00ean doanh nghi\u1ec7p b\u1ea1n s\u1ebd l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd ngh\u0129 t\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.6&nbsp;Ch\u1ec9nh s\u1eeda CTA c\u1ee7a b\u1ea1n<\/h2>\n\n\n\n<p>M\u1ed9t CTA-l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00f4 c\u00f9ng l\u1edbn v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch marketing. CTA t\u1ed1t s\u1ebd gi\u00fap doanh nghi\u1ec7p thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. CTA c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh tr\u00ean nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau (n\u00fat, h\u00ecnh \u1ea3nh,..)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.7&nbsp;X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch cho content<\/h2>\n\n\n\n<p>Chu\u1ea9n b\u1ecb nh\u1eefng content th\u00fa v\u1ecb s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng thu h\u00fat kh\u00e1ch h\u00e0ng bao g\u1ed3m video, h\u00ecnh \u1ea3nh, \u00ecnographic, ebook,.. v\u00e0 gi\u1ecdng h\u00e0nh v\u0103n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.8&nbsp;\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Digital Marketing<\/h2>\n\n\n\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf ra th\u00e0nh t\u1eebng y\u1ebfu t\u1ed1 nh\u01b0: s\u1ed1 m\u1eabu v\u1ec1 th\u1ef1c t\u1ebf, k\u1ebft qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i, th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, l\u01b0\u1ee3ng follow tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i,\u2026 t\u1eeb \u0111\u00f3, c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">6.&nbsp;K\u1ebft lu\u1eadn<\/h1>\n\n\n\n<p>Digiatl Marketing l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch r\u1ea5t quan tr\u1ecdng m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u1ea3i th\u1ef1c hi\u1ec7n. Hy v\u1ecdng qua nh\u1eefng chia s\u1ebb tr\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn chi ti\u1ebft h\u01a1n v\u1ec1 Digital Marketing. N\u1ebfu c\u00f3 b\u1ea5t k\u00ec th\u1eafc m\u1eafc n\u00e0o vui l\u00f2ng li\u00ean h\u1ec7 +84 924 118 081 (Ms.Suzie) \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n k\u0129 l\u01b0\u1ee1ng h\u01a1n nh\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Digital Marketing l\u00e0 c\u1ee5m t\u1eeb ch\u00fang ta \u0111\u01b0\u1ee3c nghe r\u1ea5t nhi\u1ec1u qua b\u00e1o ch\u00ed, tivi \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p, qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng. M\u1ed9t doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 c\u00f3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t m\u00e0 c\u00f2n ph\u1ea3i k\u00e8m chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 t\u00f9y theo m\u1ed7i giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n kh\u00e1c nhau. Theo \u0111\u00f3, Digital c\u0169ng ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u c\u1ea7n thi\u1ebft.V\u1eady Digital Marketing l\u00e0 g\u00ec? H\u00e3y c\u00f9ng Mr Group t\u00ecm hi\u1ec3u nh\u00e9!<\/p>","protected":false},"author":18,"featured_media":14553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/14536"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=14536"}],"version-history":[{"count":4,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/14536\/revisions"}],"predecessor-version":[{"id":15525,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/14536\/revisions\/15525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/14553"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=14536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=14536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=14536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}