B\u1ea1n c\u00f3 Fanpage nh\u01b0ng ch\u01b0a c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t theo d\u00f5i, tuy nhi\u00ean b\u1ea1n \u0111\u00e3 s\u1edf h\u1eefu cho m\u00ecnh m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh (A Custom Audience).<\/li><\/ul>\n\n\n\nX\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n
3.3 H\u00ecnh \u1ea3nh thu h\u00fat, b\u1eaft m\u1eaft<\/h2>\n\n\n\n
Khi l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o tr\u00ean Facebook b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh s\u1eafc n\u00e9t, m\u00e0u s\u1eafc n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat. H\u01a1n h\u1ebft, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Khi b\u1ea1n kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh \u1ea3nh th\u00ec d\u00f9 n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u c\u0169ng c\u00f3 th\u1ec3 b\u1ecb kh\u00e1ch h\u00e0ng b\u1ecf qua. M\u1ed9t h\u00ecnh \u1ea3nh t\u1ed1t c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i b\u1eb1ng tr\u0103m ngh\u00ecn ch\u1eef.<\/p>\n\n\n\n
Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o video. Video c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i nhi\u1ec1u n\u1ed9i dung h\u01a1n h\u00ecnh \u1ea3nh, k\u00e8m theo t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng ph\u00e1t c\u1ee7a Facebook s\u1ebd gi\u00fap video c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. Tuy nhi\u00ean, video c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o \u00e2m thanh, v\u00ec khi video c\u1ee7a b\u1ea1n vi ph\u1ea1m m\u1ed9t trong c\u00e1c l\u1ed7i ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ee7a Facebook th\u00ec c\u00f3 th\u1ec3 video c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb t\u1eaft ti\u1ebfng ho\u1eb7c g\u1ee1 kh\u1ecfi Facebook.<\/p>\n\n\n\n
3.4 \u0110\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/h2>\n\n\n\n
M\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Facebook t\u1ed1t ph\u1ea3i \u0111\u1ea7y \u0111\u1ee7 3 ph\u1ea7n: thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n
Khi b\u1ea1n c\u00f3 m\u1ed9t c\u00e2u ti\u00eau \u0111\u1ec1 hay, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng gi\u1eef ch\u00e2n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecdc ti\u1ebfp ph\u1ea7n n\u1ed9i dung m\u00e0 b\u1ea1n \u0111\u00e3 vi\u1ebft. N\u1ebfu ngay l\u00fac b\u1eaft \u0111\u1ea7u, c\u00e2u ti\u00eau \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111\u01b0a ra kh\u00f4ng c\u00f3 g\u00ec thu h\u00fat hay h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng s\u1ebd ngay l\u1eadp t\u1ee9c b\u1ecf qua qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Do \u0111\u00f3, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 cho c\u00e2u ti\u00eau \u0111\u1ec1 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
Sau khi thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c khi mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c thoi th\u00fac h\u1ecd d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/p>\n\n\n\n
Cu\u1ed1i c\u00f9ng, l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng l\u00e0 nh\u1eefng g\u00ec b\u1ea1n mong mu\u1ed1n kh\u00e1ch h\u00e0ng s\u1ebd th\u1ef1c hi\u1ec7n. Ch\u1eb3ng h\u1ea1n, click v\u00e0o website, mua h\u00e0ng hay \u0111\u0103ng k\u00ed th\u00f4ng tin,… T\u1ea5t c\u1ea3 ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng v\u00e0 r\u00e0nh m\u1ea1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n
3.5 Th\u1eed nhi\u1ec1u qu\u1ea3ng c\u00e1o<\/h2>\n\n\n\n
B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh ch\u1ea1y v\u00e0i m\u1eabu qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u00f9ng l\u00fac \u0111\u1ec3 so s\u00e1nh. Sau khi ch\u1ea1y m\u1ed9t th\u1eddi gian v\u1eeba \u0111\u1ee7 b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o n\u00e0o n\u00ean ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o c\u1ea7n d\u1eebng l\u1ea1i. N\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch t\u1eeb \u00edt \u0111\u1ebfn cao s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u chi ph\u00ed.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed c\u00e1c h\u00ecnh th\u1ee9c ch\u1ea1y Ads kh\u00e1c nhau, t\u1ed1i \u01b0u CPM, CPC, nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1ch thu\u1eadt to\u00e1n ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn cho m\u00ecnh m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t. T\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o, tr\u00e1nh t\u00ecnh tr\u1ea1ng l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n\n\n\n
4. C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean Facebook ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/h1>\n\n\n\n4.1 Qu\u1ea3ng c\u00e1o b\u0103ng chuy\u1ec1n (Carousel ads)<\/h2>\n\n\n\n
H\u00ecnh th\u1ee9c n\u00e0y cho ph\u00e9p b\u1ea1n qu\u1ea3ng b\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m, video trong c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o, b\u00ean d\u01b0\u1edbi m\u1ed7i h\u00ecnh \u1ea3nh c\u00f3 n\u00fat \u201cmua ngay\u201d khi kh\u00e1ch h\u00e0ng click v\u00e0o s\u1ebd chuy\u1ec3n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang c\u1eeda h\u00e0ng online.<\/p>\n\n\n\n
4.2 Qu\u1ea3ng c\u00e1o Video (Feature videos)<\/h2>\n\n\n\n
S\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n video \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng tr\u00ean Facebook.<\/p>\n\n\n\n
4.3 Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng (Dynamic ads)<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Facebook c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao v\u00ec nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n
4.4 Lead Ads<\/h2>\n\n\n\n
L\u00e0 h\u00ecnh th\u1ee9c h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng ng\u01b0\u1eddi d\u00f9ng t\u1ea3i xu\u1ed1ng c\u00e1c form \u0111\u0103ng k\u00fd v\u00e0 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin nh\u01b0 mail, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i,… c\u1ee7a h\u1ecd. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p thu th\u1eadp data kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n
4.5 Click to Web Facebook \u2013 Multi Products<\/h2>\n\n\n\n
Cho ph\u00e9p qu\u1ea3ng b\u00e1 \u0111a s\u1ea3n ph\u1ea9m tr\u00ean c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p, n\u1ebfu doanh nghi\u1ec7p c\u1ea7n ra m\u1eaft th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng m\u1ed9t l\u00fac th\u00ec \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t, m\u1ed7i m\u1ed9t h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec1u c\u00f3 ti\u00eau \u0111\u1ec1 v\u00e0 d\u00f2ng m\u00f4 t\u1ea3 ri\u00eang.<\/p>\n\n\n\n
4.6 Qu\u1ea3ng c\u00e1o Page Likes<\/h2>\n\n\n\n
M\u1eabu qu\u1ea3ng c\u00e1o page tr\u00ean Facebook thu h\u00fat kh\u00e1ch h\u00e0ng like trang c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch nh\u1ea5n n\u00fat \u201cth\u00edch trang\u201d ngay d\u01b0\u1edbi m\u1eabu.<\/p>\n\n\n\n
4.7 Offer Claim<\/h2>\n\n\n\n
H\u00ecnh th\u1ee9c t\u1eb7ng m\u00e3 khuy\u1ebfn m\u00e3i cho kh\u00e1ch h\u00e0ng tr\u00ean fanpage c\u1ee7a b\u1ea1n. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1ea5n v\u00e0o n\u00fat Get Offer \u0111\u1ec3 \u0111\u0103ng k\u00fd ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb \u01b0u \u0111\u00e3i.<\/p>\n\n\n\n
4.8 Qu\u1ea3ng c\u00e1o c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng (App Install)<\/h2>\n\n\n\n
H\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i ( android, IOS ) m\u1ee5c \u0111\u00edch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi quan t\u00e2m v\u00e0 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n
4.9 Qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft Page Post Engagement<\/h2>\n\n\n\n
H\u00ecnh th\u1ee9c ch\u1ea1y ads b\u00e0i \u0111\u0103ng tr\u00ean fanpage gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c ( th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb ) cho b\u00e0i \u0111\u0103ng \u0111\u00f3. \u0110\u00e2y l\u00e0 d\u1ea1ng PR ph\u1ed5 bi\u1ebfn tr\u00ean Facebook.<\/p>\n\n\n\n
5. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/h1>\n\n\n\n5.1 Facebook Ads Manager<\/h2>\n\n\n\n
C\u00f3 5 b\u01b0\u1edbc \u0111\u1ec3 b\u1ea1n d\u1ec5 d\u00e0ng b\u1eaft \u0111\u1ea7u ngay b\u00e2y gi\u1edd v\u1edbi Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Facebook:<\/p>\n\n\n\n
1. T\u1ea1o m\u1ed9t trang fanpage Facebook m\u1edbi, ho\u1eb7c s\u1eed d\u1ee5ng trang s\u1eb5n c\u00f3.<\/p>\n\n\n\n
2. Cung c\u1ea5p c\u00e1c n\u1ed9i dung b\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1.<\/p>\n\n\n\n
3. Ch\u1ecdn l\u1ef1a t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1eafm t\u1edbi cho qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n
4. \u0110\u1eb7t ng\u00e2n s\u00e1ch<\/p>\n\n\n\n
5. Theo d\u00f5i k\u1ebft qu\u1ea3.<\/p>\n\n\n\n