{"id":15181,"date":"2022-09-15T13:21:28","date_gmt":"2022-09-15T06:21:28","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=15181"},"modified":"2022-10-29T10:11:41","modified_gmt":"2022-10-29T03:11:41","slug":"chinh-phuc-tam-li-khach-hang","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/chinh-phuc-tam-li-khach-hang\/","title":{"rendered":"NGUY\u00caN T\u1eaeC CHINH PH\u1ee4C T\u00c2M L\u00cd KH\u00c1CH H\u00c0NG TH\u00c0NH C\u00d4NG N\u0102M 2022"},"content":{"rendered":"

Trong kinh doanh, kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi s\u1ebd mang \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. Do \u0111\u00f3, vi\u1ec7c n\u1eafm b\u1eaft t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft. Khi hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh doanh nghi\u1ec7p ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 gia t\u0103ng doanh s\u1ed1, mang l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1i \u01b0u. Tuy nhi\u00ean, \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chuy\u1ec7n \u0111\u01a1n gi\u1ea3n. V\u1eady l\u00e0m sao \u0111\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n, h\u00e3y c\u00f9ng Mr.Group t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u00e9!<\/p>\n\n\n\n

1.    T\u00e2m l\u00ed kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h1>\n\n\n\n

T\u00e2m l\u00ed kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c g\u1ecdi t\u00ean ti\u1ebfng Anh l\u00e0 Consumer Psychology. \u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u nh\u1eefng v\u1ea5n \u0111\u1ec1 thu\u1ed9c v\u1ec1 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng qua suy ngh\u0129, ni\u1ec1m tin, c\u1ea3m x\u00fac hay quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00e1c Marketer hay Saler c\u00f3 th\u1ec3 \u0111\u1ec1 ra c\u00e1c ph\u01b0\u01a1ng \u00e1n m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u00f3 th\u1ec3 l\u00e0 nghi\u00ean c\u1ee9u c\u00e1 nh\u00e2n, nh\u00f3m, t\u1ed5 ch\u1ee9c hay qu\u00e1 tr\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn tin t\u01b0\u1edfng, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\"N\u1eafm
N\u1eafm b\u1eaft t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n\n\n\n

2.    T\u1ea1i sao n\u00ean n\u1eafm b\u1eaft t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng ?<\/h1>\n\n\n\n

Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00e1c doanh nghi\u1ec7p kinh doanh<\/a> h\u01b0\u1edbng \u0111\u1ebfn. Do \u0111\u00f3, vi\u1ec7c n\u1eafm b\u1eaft t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1eeb \u0111\u00f3 n\u00e2ng cao doanh thu. M\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 doanh nghi\u1ec7p s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi t\u00ecm hi\u1ec3u t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n