![\"Email](\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/email-marketing-533x800.jpg\")
2. C\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n li\u00ean quan \u0111\u1ebfn Email Marketing<\/h1>\n\n\n\n2.1 T\u1ec9 l\u1ec7 Open<\/h2>\n\n\n\n
T\u1ec9 l\u1ec7 Open ch\u1ec9 ra bao nhi\u00eau ng\u01b0\u1eddi (%) \u0111\u00e3 m\u1edf email c\u1ee7a b\u1ea1n. Trong Email Marketing c\u01a1 b\u1ea3n, t\u1ec9 l\u1ec7 \u0111o l\u01b0\u1eddng n\u00e0y kh\u00e1 quan tr\u1ecdng so v\u1edbi c\u00e1c t\u1ec9 l\u1ec7 kh\u00e1c. T\u1ec9 l\u1ec7 m\u1edf email h\u1ed7 tr\u1ee3 theo d\u00f5i c\u00e1c bi\u1ec3u \u0111\u1ed3 \u01b0\u1edbc l\u01b0\u1ee3ng trong chi\u1ebfn d\u1ecbch g\u1eedi.<\/p>\n\n\n\n
T\u1ec9 l\u1ec7 m\u1edf email s\u1ebd \u0111\u1ea1t cao nh\u1ea5t khi b\u1ea1n g\u1eedi email cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 th\u1ea5p nh\u1ea5t v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p.<\/p>\n\n\n\n
2.2 T\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 kh\u00e1 quan tr\u1ecdng b\u1edfi v\u00ec n\u00f3 th\u1ec3 hi\u1ec7n m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi g\u1eedi nh\u1eb3m mong mu\u1ed1n ng\u01b0\u1eddi nh\u1eadn nh\u1ea5p v\u00e0o \u0111\u01b0\u1eddng link d\u1eabn v\u00e0o website.<\/p>\n\n\n\n
2.3 Kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i<\/h2>\n\n\n\n
Ch\u1ec9 s\u1ed1 n\u00e0y th\u1ec3 hi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng email \u0111\u01b0\u1ee3c g\u1eedi v\u00e0o h\u1ed9p th\u01b0 \u0111\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
2.4 C\u00e1 nh\u00e2n h\u00f3a<\/h2>\n\n\n\n
Khi g\u1eedi email cho kh\u00e1ch h\u00e0ng b\u1ea1n n\u00ean g\u1ecdi t\u00ean t\u1eebng kh\u00e1ch h\u00e0ng thay v\u00ec d\u00f9ng chung m\u1ed9t c\u00e2u ch\u00e0o cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Sau \u0111\u00f3 b\u1ea1n h\u00e3y cung c\u1ea5p cho ng\u01b0\u1eddi nh\u1eadn v\u1ec1 th\u00f4ng tin\/m\u00e3 gi\u1ea3m gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang mu\u1ed1n quan t\u00e2m \u0111\u1ebfn, tr\u00e1nh g\u1eedi th\u00f4ng tin qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m n\u1ebfu kh\u00f4ng mu\u1ed1n email cho b\u1ea1n b\u1ecb \u0111\u01b0a v\u00e0o th\u00f9ng r\u00e1c. Vi\u1ec7c quan t\u00e2m \u0111\u1ebfn mong mu\u1ed1n c\u1ee7a khachs h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi h\u1ecd.<\/p>\n\n\n\n
2.5 Danh s\u00e1ch x\u00f3a<\/h2>\n\n\n\n
C\u00e1c \u0111\u1ecba ch\u1ec9 email x\u1ea5u, t\u00e0i kho\u1ea3n kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i,… m\u00e0 b\u1ea1n c\u00f3 trong danh s\u00e1ch th\u00ec b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb g\u1eafn spam. Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email t\u1ef1 \u0111\u1ed9ng x\u00f3a b\u1ecf danh s\u00e1ch c\u00e1c t\u00ean x\u1ea5u khi b\u1ea1n \u0111i c\u00f9ng. Do \u0111\u00f3, b\u1ea1n h\u00e3y kh\u00e1m ph\u00e1 t\u00f9y ch\u1ecdn c\u1ee7a b\u1ea1n v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email.<\/p>\n\n\n\n
2.6 Can-Spam<\/h2>\n\n\n\n
Can-Spam l\u00e0 b\u1ed9 lu\u1eadt c\u1ee7a li\u00ean bang Hoa K\u00ec v\u1ec1 quy t\u1eafc trong Email Marketing. Ng\u01b0\u1eddi l\u00e0m Email Marketing ph\u1ea3i n\u1eafm r\u00f5 c\u00e1c quy t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 Email Marketing trong b\u1ed9 lu\u1eadt n\u00e0y \u0111\u1ec3 tr\u00e1nh b\u1ecb ph\u00e2n lo\u1ea1i l\u00e0 spam.<\/p>\n\n\n\n
2.7 Unsubscribe \/ Opt-Out<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 ch\u1ec9 kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng h\u1ee7y \u0111\u0103ng k\u00ed kh\u1ecfi danh s\u00e1ch email c\u1ee7a b\u1ea1n. C\u00f3 hai lo\u1ea1i: Universal Unsubs v\u00e0 List Unsubs c\u1ee5 th\u1ec3. Universal Unsubs l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn email t\u1eeb b\u1ea5t k\u1ef3 lo\u1ea1i email n\u00e0o trong t\u01b0\u01a1ng lai. Danh s\u00e1ch Unsubs c\u1ee5 th\u1ec3 s\u1ebd h\u1ee7y \u0111\u0103ng k\u00fd ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a danh s\u00e1ch c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: h\u1ecd kh\u00f4ng mu\u1ed1n phi\u1ebfu mua h\u00e0ng \u0111\u1eb7c bi\u1ec7t nh\u01b0ng mu\u1ed1n b\u1ea3n tin h\u00e0ng tu\u1ea7n.<\/p>\n\n\n\n
2.8 Opt-in<\/h2>\n\n\n\n
Opt-in l\u00e0 g\u00ec? \u201cOpt-in\u201d c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng \u0111\u0103ng k\u00ed v\u00e0o danh s\u00e1ch email v\u00e0 cho b\u1ea1n nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 h\u1ecd. Ngo\u00e0i ra, \u201cDouble Opt-in\u201d hi\u1ec3u l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng cung c\u1ea5p th\u00f4ng tin 2 l\u1ea7n th\u00f4ng qua \u0111\u01b0\u1eddng link x\u00e1c nh\u1eadn trong email. C\u00e1c h\u00ecnh th\u1ee9c c\u00f2n l\u1ea1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi g\u1eedi mua ho\u1eb7c thu\u00ea t\u1eeb \u0111\u1ed1i t\u00e1c kh\u00e1c.<\/p>\n\n\n\n
2.9 HTML Email\/Plan Text Email<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 hai lo\u1ea1i email m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi. Email html bao g\u1ed3m m\u00e0u s\u1eafc, b\u1ea3ng bi\u1ec3u v\u00e0 \u0111\u1ed3 h\u1ecda. Plain Text Email (thu\u1ea7n v\u0103n b\u1ea3n) th\u00ec ch\u1ee9a to\u00e0n b\u1ed9 text. B\u1ea1n n\u00ean g\u1eedi c\u1ea3 hai \u0111\u1ecbnh d\u1ea1ng v\u00ec kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng email (v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec7n tho\u1ea1i) \u0111\u1ec1u ch\u1ea5p nh\u1eadn email html. Tuy nhi\u00ean,b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng sao cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh<\/p>\n\n\n\n
2.10 Bounce Black<\/h2>\n\n\n\n
Bounce Back l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nh\u1eadn trong danh s\u00e1ch \u0111\u00e3 ph\u1ea3n h\u1ed3i tr\u1edf l\u1ea1i ngay khi ng\u01b0\u1eddi g\u1eedi kh\u00f4ng th\u1ec3 t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n
3. C\u00e1c h\u00ecnh th\u1ee9c Email Marketing ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/h1>\n\n\n\n![\"C\u00e1c](\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/cac-hinh-thuc-email-marketing.jpg\")
C\u00e1c h\u00ecnh th\u1ee9c Email Marketing ph\u1ed5 bi\u1ebfn<\/figcaption><\/figure>\n\n\n\n3.1 Email Marketing ch\u00e0o m\u1eebng (Welcome Email)<\/h2>\n\n\n\n
Email ch\u00e0o m\u1eebng l\u00e0 email \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111\u1ed3ng \u00fd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u0103ng k\u00ed tr\u00ean website v\u1edbi mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecn khuy\u1ebfn m\u00e3i. Th\u00f4ng th\u01b0\u1eddng email ch\u00e0o m\u1eebng c\u00f3 t\u1ec9 l\u1ec7 m\u1edf v\u00e0 click r\u1ea5t t\u1ed1t, tuy nhi\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n n\u00e0y ch\u01b0a s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi c\u00e1c email n\u00e0y, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o ch\u0103m s\u00f3c, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00f3m kh\u00e1ch hang n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n
3.2 Email Marketing d\u1ea1ng b\u1ea3n tin (Email Newsletters)<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 d\u1ea1ng email g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eefng tin t\u1ee9c, s\u1ef1 ki\u1ec7n, th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c duy tr\u00ec giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. C\u00e1c email n\u00e0y n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
3.3 Email Marketing nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead Nurturing Email)<\/h2>\n\n\n\n
Email Marketing nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng email nh\u1eb1m gi\u1eef li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c th\u00f4ng tin, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u k\u0129 nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00fac \u1ea5y \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p k\u1ecbp th\u1eddi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3.<\/p>\n\n\n\n
3.4 Email Marketing d\u1ea1ng b\u00e1n h\u00e0ng (Email Sale)<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 d\u1ea1ng email gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra. \u0110\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng mua h\u00e0ng th\u00f4ng qua email b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c n\u1ed9i dung:<\/p>\n\n\n\n
- L\u1eddi ch\u00e0o \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>
- C\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m: c\u00e1c t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00e1c th\u00f4ng tin gi\u1ea3i th\u01b0\u1edfng, ch\u1ee9ng nh\u1eadn s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c…<\/li>
- C\u00e1c th\u00f4ng tin v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/li><\/ul>\n\n\n\n
3.5 Email Marketing d\u1ea1ng t\u00e0i tr\u1ee3 (Sponsorship Email)<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u00f3 tr\u1ea3 ph\u00ed, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p hay qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft, h\u00ecnh \u1ea3nh, qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng…<\/p>\n\n\n\n
3.6 Email Marketing d\u1ea1ng video<\/h2>\n\n\n\n
Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf cho th\u1ea5y, n\u1ebfu b\u1ea1n k\u1ebft h\u1ee3p video v\u1edbi email marketing s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u1edbi 95% email c\u00f3 video \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i. Ngo\u00e0i ra, t\u1ec9 l\u1ec7 m\u1edf v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u0169ng cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c email v\u0103n b\u1ea3n th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n
4. L\u1ee3i \u00edch c\u1ee7a Email Marketing<\/h1>\n\n\n\n![\"L\u1ee3i](\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/loi-ich-cua-email-marketing.jpg\")
L\u1ee3i \u00edch c\u1ee7a Email Marketing<\/figcaption><\/figure>\n\n\n\n4.1 G\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n
V\u1edbi Email Marketing, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u1eabn nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Th\u00f4ng qua vi\u1ec7c g\u1eedi \u0111i c\u00e1c \u01b0u \u0111\u00e3i, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u00e0 kh\u1eafc s\u00e2u t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
4.2 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n
Khi s\u1eed d\u1ee5ng Email Marketing b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f9ng l\u00fac. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd nhi\u1ec1u th\u00f4ng tin nh\u01b0:<\/p>\n\n\n\n
- C\u1eadp nh\u1eadt tin t\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>
- C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/li>
- Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi<\/li>
- C\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng \u0111\u01a1n h\u00e0ng ,…<\/li><\/ul>\n\n\n\n
4.3 T\u1ed1i \u01b0u ROI<\/h2>\n\n\n\n
Theo Hubspot c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean t\u1ed1i \u01b0u Email Marketing s\u1eed d\u1ee5ng k\u0129 thu\u1eadt A\/C testing c\u00f3 ch\u1ec9 s\u1ed1 ROI l\u00ean \u0111\u1ebfn 48:1. ROI cao \u0111\u1ed3ng ngh\u0129a doanh thu c\u0169ng cao. Do \u0111\u00f3, Email Marketing r\u1ea5t quan tr\u1ecdng th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1 nh\u01b0 hi\u1ec7n nay.<\/p>\n\n\n\n
4.4 Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/h2>\n\n\n\n
S\u1eed d\u1ee5ng Email Marketing gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i v\u00eaf s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c ch\u01b0\u01a1ng t\u00ecnh qu\u1ea3ng c\u00e1o \u0111ang ch\u1ea1y. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin. Quan \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
5. Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Email Marketing hi\u1ec7u qu\u1ea3<\/h1>\n\n\n\n5.1 X\u00e2y d\u1ef1ng danh s\u00e1ch email kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng<\/h2>\n\n\n\n
M\u1ed9t s\u1ed1 c\u00e1ch x\u00e2y d\u1ef1ng email kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n
- T\u1ea1o form \u0111\u0103ng k\u00ed nh\u1eadn tin tr\u00ean trang web c\u1ee7a b\u1ea1n<\/li>
- T\u1ed5ng h\u1ee3p th\u00f4ng tin kh\u00e1ch h\u00e0ng b\u1ea1n \u0111ang c\u00f3 hi\u1ec7n t\u1ea1i<\/li>
- Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin v\u00e0 email \u0111\u1ec3 ch\u0103m s\u00f3c<\/li>
- T\u00ecm mua nh\u1eefng danh s\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng<\/li><\/ul>\n\n\n\n
5.2 X\u00e2y d\u1ef1ng n\u1ed9i dung email h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n
\u0110\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c email h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c:<\/p>\n\n\n\n
- Ph\u00e2n chia c\u00e1c danh s\u00e1ch Email kh\u00e1c nhau d\u1ef1a tr\u00ean ng\u00e0nh ngh\u1ec1, h\u00e0nh vi li\u00ean h\u1ec7 v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/li>
- S\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/li>
- C\u00e1 nh\u00e2n ho\u00e1 email c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch th\u00eam t\u00ean ng\u01b0\u1eddi nh\u1eadn v\u00e0o d\u00f2ng l\u1eddi ch\u00e0o ho\u1eb7c d\u00f2ng ch\u1ee7 \u0111\u1ec1.<\/li><\/ul>\n\n\n\n
5.3 T\u1ea1o chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3<\/h2>\n\n\n\n
C\u00e1c b\u01b0\u1edbc c\u1ea7n chu\u1ea9n b\u1ecb \u1edf giai \u0111o\u1ea1n n\u00e0y:<\/p>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/li>
- Quy\u1ebft \u0111\u1ecbnh ng\u01b0\u1eddi g\u1eedi<\/li>
- Ti\u1ebfp c\u1eadn b\u1eb1ng ch\u1ee7 \u0111\u1ec1 m\u1ea1nh m\u1ebd v\u00e0 thi\u1ebft l\u1eadp ch\u1ebf \u0111\u1ed9 xem tr\u01b0\u1edbc \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi nh\u1eadn email<\/li>
- Thi\u1ebft k\u1ebf email chuy\u00ean nghi\u1ec7p<\/li>
- Ki\u1ec3m tra k\u0129 l\u1ea1i n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p<\/li>
- Test l\u1ea1i email tr\u01b0\u1edbc khi g\u1eedi cho kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n
5.4 Kh\u00f4ng l\u1ea1m d\u1ee5ng c\u00e1c m\u1eabu email ph\u1ee9c t\u1ea1p<\/h2>\n\n\n\n
S\u1eed d\u1ee5ng email ph\u1ee9c t\u1ea1p s\u1ebd l\u00e0m cho ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y r\u1ed1i v\u00e0 kh\u00f3 ch\u1ecbu. M\u1ed9t email \u0111\u1eb9p l\u00e0 email s\u1eed d\u1ee5ng 80% v\u0103n b\u1ea3n, c\u00f2n l\u1ea1i l\u00e0 h\u00ecnh \u1ea3nh. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u0129 thu\u1eadt trong thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m n\u1ed5i b\u1eadt trong email c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
5.5 Theo d\u00f5i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch<\/h2>\n\n\n\n- Ghi l\u1ea1i c\u00e1c th\u1ed1ng k\u00ea email ch\u00ednh v\u00e0 so s\u00e1nh v\u1edbi m\u1ee5c ti\u00eau ban \u0111\u1ea7u c\u1ee7a b\u1ea1n.<\/li>
- So s\u00e1nh v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c \u0111\u1ec3 t\u00ecm th\u1eddi gian v\u00e0 t\u1ea7n su\u1ea5t email ph\u00f9 h\u1ee3p.<\/li>
- Ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c trong chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/li><\/ul>\n\n\n\n
5.6 Xem l\u1ea1i danh s\u00e1ch Database<\/h2>\n\n\n\n- Xem l\u1ea1i danh s\u00e1ch Database gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf c\u00e1c d\u1eef li\u1ec7u kh\u00f4ng ti\u1ec1m n\u0103ng \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed.<\/li>
- Th\u01b0\u1eddng xuy\u00ean l\u00e0m m\u1edbi danh s\u00e1ch Data : lo\u1ea1i b\u1ecf kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u0103ng k\u00ed v\u00e0 spam, g\u1eedi email k\u00edch ho\u1ea1t m\u1ed7i 2-3 th\u00e1ng, lo\u1ea1i b\u1ecf kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1eeb 3-6 th\u00e1ng.<\/li><\/ul>\n\n\n\n
6. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 g\u1eedi Email Marketing hi\u1ec7u qu\u1ea3<\/h1>\n\n\n\n6.1 Mailchimp<\/h3>\n\n\n\n![\"Mailchimp\"](\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/Mailchimp.jpg\")
Mailchimp<\/figcaption><\/figure>\n\n\n\nMailchimp gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng thao t\u00e1c trong ti\u1ebfn tr\u00ecnh thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch email, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u01b0: WordPress, Twitter, Facebook, Google Analytics\u2026<\/p>\n\n\n\n
- \u01afu \u0111i\u1ec3m: \u0110\u0103ng k\u00ed \u0111\u01a1n gi\u1ea3n, giao di\u1ec7n r\u00f5 r\u00e0ng, cung c\u1ea5p nhi\u1ec1u lo\u1ea1i email, vi\u1ebft mail nhanh ch\u00f3ng,…<\/li>
- Nh\u01b0\u1ee3c \u0111i\u1ec3m: kh\u00f4ng cung c\u1ea5p t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u00ecnh \u1ea3nh, kh\u00f4ng cho ph\u00e9p g\u1eedi nhi\u1ec1u nh\u00f3m danh s\u00e1ch c\u00f9ng l\u00fac<\/li><\/ul>\n\n\n\n
6.2 UltraMailer<\/h2>\n\n\n\n![\"UltraMailer\"](\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/UltraMailer.jpg\")
UltraMailer<\/figcaption><\/figure>\n\n\n\nUltraMailer l\u00e0 ph\u1ea7n m\u1ec1m g\u1eedi mail h\u00e0ng lo\u1ea1t do c\u00f4ng ty DucFabulous Vi\u1ec7t Nam s\u1ea3n xu\u1ea5t. Ph\u1ea7n m\u1ec1m c\u00f3 2 phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 ph\u00ed cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n
- \u01afu \u0111i\u1ec3m: giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng, c\u00f3 ng\u00f4n ng\u1eef ti\u1ebfng Vi\u1ec7t, l\u1ecdc email ch\u1ebft, th\u00f4ng b\u00e1o khi c\u00f3 l\u01b0\u1ee3t m\u1edf email<\/li>
- Nh\u01b0\u1ee3c \u0111i\u1ec3m: t\u00ednh n\u0103ng \u0111\u01a1n gi\u1ea3n, chi ph\u00ed cao<\/li><\/ul>\n\n\n\n
6.3 GetResponse<\/h2>\n\n\n\n![\"GetResponse\"](\"https:\/\/mrgroup.com.vn\/wp-content\/uploads\/2022\/09\/Getresponse.png\")
GetResponse<\/figcaption><\/figure>\n\n\n\nV\u1edbi GetResponse b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t danh s\u00e1ch ti\u1ebfp th\u1ecb c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng, do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n
- \u01afu \u0111i\u1ec3m: \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p, c\u00f3 th\u1ec3 s\u1eed d\u00f9ng nhi\u1ec1u list email c\u00f9ng l\u00fac, ph\u00e2n t\u00edch chi ti\u1ebft<\/li>
- Nh\u01b0\u1ee3c \u0111i\u1ec3m: Thu\u1eadt ng\u1eef kh\u00f4ng th\u1ed1ng nh\u1ea5t<\/li><\/ul>\n\n\n\n
7. K\u1ebft lu\u1eadn<\/h1>\n\n\n\n
Email Marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u quy t\u1eafc \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0: H\u00e3y \u0111\u1ed1i x\u1eed v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. N\u1ebfu b\u1ea1n v\u1eabn \u0111ang g\u1eb7p kh\u00f3 kh\u0103n hay c\u00f3 b\u1ea5t c\u1eeb th\u1eafc m\u1eafc n\u00e0o th\u00ec h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a> qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i +84 924 118 081 (Ms.Suzie) \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n k\u0129 l\u01b0\u1ee1ng h\u01a1n nh\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"Email Marketing \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb h\u1eefu hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Email Marketing ngo\u00e0i vi\u1ec7c t\u01b0\u01a1ng t\u00e1c, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng Email Marketing c\u00f2n gi\u00fap qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 n\u00f3i Email Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1c Mmarkete, tuy nhi\u00ean \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 b\u1ea1n v\u1eeba ti\u1ebfp x\u00fac v\u1edbi Marketing th\u00ec ch\u01b0a hi\u1ec3u r\u00f5 v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y. V\u1eady h\u00e3y \u0111\u1ec3 Mr.Group gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc nh\u00e9!<\/p>","protected":false},"author":18,"featured_media":15212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15205"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=15205"}],"version-history":[{"count":4,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15205\/revisions"}],"predecessor-version":[{"id":15515,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15205\/revisions\/15515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/15212"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=15205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=15205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=15205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
3.1 Email Marketing ch\u00e0o m\u1eebng (Welcome Email)<\/h2>\n\n\n\n
Email ch\u00e0o m\u1eebng l\u00e0 email \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111\u1ed3ng \u00fd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u0103ng k\u00ed tr\u00ean website v\u1edbi mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecn khuy\u1ebfn m\u00e3i. Th\u00f4ng th\u01b0\u1eddng email ch\u00e0o m\u1eebng c\u00f3 t\u1ec9 l\u1ec7 m\u1edf v\u00e0 click r\u1ea5t t\u1ed1t, tuy nhi\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf giai \u0111o\u1ea1n n\u00e0y ch\u01b0a s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi c\u00e1c email n\u00e0y, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o ch\u0103m s\u00f3c, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00f3m kh\u00e1ch hang n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n
3.2 Email Marketing d\u1ea1ng b\u1ea3n tin (Email Newsletters)<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 d\u1ea1ng email g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eefng tin t\u1ee9c, s\u1ef1 ki\u1ec7n, th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c duy tr\u00ec giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. C\u00e1c email n\u00e0y n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
3.3 Email Marketing nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead Nurturing Email)<\/h2>\n\n\n\n
Email Marketing nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 nh\u1eefng email nh\u1eb1m gi\u1eef li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c th\u00f4ng tin, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u k\u0129 nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00fac \u1ea5y \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p k\u1ecbp th\u1eddi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3.<\/p>\n\n\n\n
3.4 Email Marketing d\u1ea1ng b\u00e1n h\u00e0ng (Email Sale)<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 d\u1ea1ng email gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra. \u0110\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng mua h\u00e0ng th\u00f4ng qua email b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c n\u1ed9i dung:<\/p>\n\n\n\n
- L\u1eddi ch\u00e0o \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>
- C\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m: c\u00e1c t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00e1c th\u00f4ng tin gi\u1ea3i th\u01b0\u1edfng, ch\u1ee9ng nh\u1eadn s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c…<\/li>
- C\u00e1c th\u00f4ng tin v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/li><\/ul>\n\n\n\n
3.5 Email Marketing d\u1ea1ng t\u00e0i tr\u1ee3 (Sponsorship Email)<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u00f3 tr\u1ea3 ph\u00ed, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p hay qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft, h\u00ecnh \u1ea3nh, qu\u1ea3ng c\u00e1o tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng…<\/p>\n\n\n\n
3.6 Email Marketing d\u1ea1ng video<\/h2>\n\n\n\n
Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf cho th\u1ea5y, n\u1ebfu b\u1ea1n k\u1ebft h\u1ee3p video v\u1edbi email marketing s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u1edbi 95% email c\u00f3 video \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i. Ngo\u00e0i ra, t\u1ec9 l\u1ec7 m\u1edf v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u0169ng cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c email v\u0103n b\u1ea3n th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n
4. L\u1ee3i \u00edch c\u1ee7a Email Marketing<\/h1>\n\n\n\n
L\u1ee3i \u00edch c\u1ee7a Email Marketing<\/figcaption><\/figure>\n\n\n\n 4.1 G\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n
V\u1edbi Email Marketing, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u1eabn nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Th\u00f4ng qua vi\u1ec7c g\u1eedi \u0111i c\u00e1c \u01b0u \u0111\u00e3i, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u00e0 kh\u1eafc s\u00e2u t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
4.2 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n
Khi s\u1eed d\u1ee5ng Email Marketing b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f9ng l\u00fac. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd nhi\u1ec1u th\u00f4ng tin nh\u01b0:<\/p>\n\n\n\n
- C\u1eadp nh\u1eadt tin t\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>
- C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/li>
- Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi<\/li>
- C\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng \u0111\u01a1n h\u00e0ng ,…<\/li><\/ul>\n\n\n\n
4.3 T\u1ed1i \u01b0u ROI<\/h2>\n\n\n\n
Theo Hubspot c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean t\u1ed1i \u01b0u Email Marketing s\u1eed d\u1ee5ng k\u0129 thu\u1eadt A\/C testing c\u00f3 ch\u1ec9 s\u1ed1 ROI l\u00ean \u0111\u1ebfn 48:1. ROI cao \u0111\u1ed3ng ngh\u0129a doanh thu c\u0169ng cao. Do \u0111\u00f3, Email Marketing r\u1ea5t quan tr\u1ecdng th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1 nh\u01b0 hi\u1ec7n nay.<\/p>\n\n\n\n
4.4 Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/h2>\n\n\n\n
S\u1eed d\u1ee5ng Email Marketing gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i v\u00eaf s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c ch\u01b0\u01a1ng t\u00ecnh qu\u1ea3ng c\u00e1o \u0111ang ch\u1ea1y. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin. Quan \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
5. Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Email Marketing hi\u1ec7u qu\u1ea3<\/h1>\n\n\n\n
5.1 X\u00e2y d\u1ef1ng danh s\u00e1ch email kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng<\/h2>\n\n\n\n
M\u1ed9t s\u1ed1 c\u00e1ch x\u00e2y d\u1ef1ng email kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n
- T\u1ea1o form \u0111\u0103ng k\u00ed nh\u1eadn tin tr\u00ean trang web c\u1ee7a b\u1ea1n<\/li>
- T\u1ed5ng h\u1ee3p th\u00f4ng tin kh\u00e1ch h\u00e0ng b\u1ea1n \u0111ang c\u00f3 hi\u1ec7n t\u1ea1i<\/li>
- Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin v\u00e0 email \u0111\u1ec3 ch\u0103m s\u00f3c<\/li>
- T\u00ecm mua nh\u1eefng danh s\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng<\/li><\/ul>\n\n\n\n
5.2 X\u00e2y d\u1ef1ng n\u1ed9i dung email h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n
\u0110\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c email h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c:<\/p>\n\n\n\n
- Ph\u00e2n chia c\u00e1c danh s\u00e1ch Email kh\u00e1c nhau d\u1ef1a tr\u00ean ng\u00e0nh ngh\u1ec1, h\u00e0nh vi li\u00ean h\u1ec7 v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/li>
- S\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/li>
- C\u00e1 nh\u00e2n ho\u00e1 email c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch th\u00eam t\u00ean ng\u01b0\u1eddi nh\u1eadn v\u00e0o d\u00f2ng l\u1eddi ch\u00e0o ho\u1eb7c d\u00f2ng ch\u1ee7 \u0111\u1ec1.<\/li><\/ul>\n\n\n\n
5.3 T\u1ea1o chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3<\/h2>\n\n\n\n
C\u00e1c b\u01b0\u1edbc c\u1ea7n chu\u1ea9n b\u1ecb \u1edf giai \u0111o\u1ea1n n\u00e0y:<\/p>\n\n\n\n
- X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/li>
- Quy\u1ebft \u0111\u1ecbnh ng\u01b0\u1eddi g\u1eedi<\/li>
- Ti\u1ebfp c\u1eadn b\u1eb1ng ch\u1ee7 \u0111\u1ec1 m\u1ea1nh m\u1ebd v\u00e0 thi\u1ebft l\u1eadp ch\u1ebf \u0111\u1ed9 xem tr\u01b0\u1edbc \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi nh\u1eadn email<\/li>
- Thi\u1ebft k\u1ebf email chuy\u00ean nghi\u1ec7p<\/li>
- Ki\u1ec3m tra k\u0129 l\u1ea1i n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p<\/li>
- Test l\u1ea1i email tr\u01b0\u1edbc khi g\u1eedi cho kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n
5.4 Kh\u00f4ng l\u1ea1m d\u1ee5ng c\u00e1c m\u1eabu email ph\u1ee9c t\u1ea1p<\/h2>\n\n\n\n
S\u1eed d\u1ee5ng email ph\u1ee9c t\u1ea1p s\u1ebd l\u00e0m cho ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y r\u1ed1i v\u00e0 kh\u00f3 ch\u1ecbu. M\u1ed9t email \u0111\u1eb9p l\u00e0 email s\u1eed d\u1ee5ng 80% v\u0103n b\u1ea3n, c\u00f2n l\u1ea1i l\u00e0 h\u00ecnh \u1ea3nh. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u0129 thu\u1eadt trong thi\u1ebft k\u1ebf \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m n\u1ed5i b\u1eadt trong email c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n
5.5 Theo d\u00f5i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch<\/h2>\n\n\n\n
- Ghi l\u1ea1i c\u00e1c th\u1ed1ng k\u00ea email ch\u00ednh v\u00e0 so s\u00e1nh v\u1edbi m\u1ee5c ti\u00eau ban \u0111\u1ea7u c\u1ee7a b\u1ea1n.<\/li>
- So s\u00e1nh v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c \u0111\u1ec3 t\u00ecm th\u1eddi gian v\u00e0 t\u1ea7n su\u1ea5t email ph\u00f9 h\u1ee3p.<\/li>
- Ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c trong chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/li><\/ul>\n\n\n\n
5.6 Xem l\u1ea1i danh s\u00e1ch Database<\/h2>\n\n\n\n
- Xem l\u1ea1i danh s\u00e1ch Database gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf c\u00e1c d\u1eef li\u1ec7u kh\u00f4ng ti\u1ec1m n\u0103ng \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed.<\/li>
- Th\u01b0\u1eddng xuy\u00ean l\u00e0m m\u1edbi danh s\u00e1ch Data : lo\u1ea1i b\u1ecf kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u0103ng k\u00ed v\u00e0 spam, g\u1eedi email k\u00edch ho\u1ea1t m\u1ed7i 2-3 th\u00e1ng, lo\u1ea1i b\u1ecf kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1eeb 3-6 th\u00e1ng.<\/li><\/ul>\n\n\n\n
6. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 g\u1eedi Email Marketing hi\u1ec7u qu\u1ea3<\/h1>\n\n\n\n
6.1 Mailchimp<\/h3>\n\n\n\n
Mailchimp<\/figcaption><\/figure>\n\n\n\n Mailchimp gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng thao t\u00e1c trong ti\u1ebfn tr\u00ecnh thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch email, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u01b0: WordPress, Twitter, Facebook, Google Analytics\u2026<\/p>\n\n\n\n
- \u01afu \u0111i\u1ec3m: \u0110\u0103ng k\u00ed \u0111\u01a1n gi\u1ea3n, giao di\u1ec7n r\u00f5 r\u00e0ng, cung c\u1ea5p nhi\u1ec1u lo\u1ea1i email, vi\u1ebft mail nhanh ch\u00f3ng,…<\/li>
- Nh\u01b0\u1ee3c \u0111i\u1ec3m: kh\u00f4ng cung c\u1ea5p t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u00ecnh \u1ea3nh, kh\u00f4ng cho ph\u00e9p g\u1eedi nhi\u1ec1u nh\u00f3m danh s\u00e1ch c\u00f9ng l\u00fac<\/li><\/ul>\n\n\n\n
6.2 UltraMailer<\/h2>\n\n\n\n
UltraMailer<\/figcaption><\/figure>\n\n\n\n UltraMailer l\u00e0 ph\u1ea7n m\u1ec1m g\u1eedi mail h\u00e0ng lo\u1ea1t do c\u00f4ng ty DucFabulous Vi\u1ec7t Nam s\u1ea3n xu\u1ea5t. Ph\u1ea7n m\u1ec1m c\u00f3 2 phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 ph\u00ed cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n
- \u01afu \u0111i\u1ec3m: giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng, c\u00f3 ng\u00f4n ng\u1eef ti\u1ebfng Vi\u1ec7t, l\u1ecdc email ch\u1ebft, th\u00f4ng b\u00e1o khi c\u00f3 l\u01b0\u1ee3t m\u1edf email<\/li>
- Nh\u01b0\u1ee3c \u0111i\u1ec3m: t\u00ednh n\u0103ng \u0111\u01a1n gi\u1ea3n, chi ph\u00ed cao<\/li><\/ul>\n\n\n\n
6.3 GetResponse<\/h2>\n\n\n\n
GetResponse<\/figcaption><\/figure>\n\n\n\n V\u1edbi GetResponse b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t danh s\u00e1ch ti\u1ebfp th\u1ecb c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng, do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng \u0111\u00e1p \u1ee9ng v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n
- \u01afu \u0111i\u1ec3m: \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p, c\u00f3 th\u1ec3 s\u1eed d\u00f9ng nhi\u1ec1u list email c\u00f9ng l\u00fac, ph\u00e2n t\u00edch chi ti\u1ebft<\/li>
- Nh\u01b0\u1ee3c \u0111i\u1ec3m: Thu\u1eadt ng\u1eef kh\u00f4ng th\u1ed1ng nh\u1ea5t<\/li><\/ul>\n\n\n\n
7. K\u1ebft lu\u1eadn<\/h1>\n\n\n\n
Email Marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u quy t\u1eafc \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0: H\u00e3y \u0111\u1ed1i x\u1eed v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. N\u1ebfu b\u1ea1n v\u1eabn \u0111ang g\u1eb7p kh\u00f3 kh\u0103n hay c\u00f3 b\u1ea5t c\u1eeb th\u1eafc m\u1eafc n\u00e0o th\u00ec h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<\/a> qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i +84 924 118 081 (Ms.Suzie) \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n k\u0129 l\u01b0\u1ee1ng h\u01a1n nh\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"
Email Marketing \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb h\u1eefu hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Email Marketing ngo\u00e0i vi\u1ec7c t\u01b0\u01a1ng t\u00e1c, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng Email Marketing c\u00f2n gi\u00fap qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 n\u00f3i Email Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1c Mmarkete, tuy nhi\u00ean \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 b\u1ea1n v\u1eeba ti\u1ebfp x\u00fac v\u1edbi Marketing th\u00ec ch\u01b0a hi\u1ec3u r\u00f5 v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y. V\u1eady h\u00e3y \u0111\u1ec3 Mr.Group gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc nh\u00e9!<\/p>","protected":false},"author":18,"featured_media":15212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15205"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=15205"}],"version-history":[{"count":4,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15205\/revisions"}],"predecessor-version":[{"id":15515,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15205\/revisions\/15515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/15212"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=15205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=15205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=15205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}