L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u00f4i tr\u01b0\u1eddng s\u1ed1ng: c\u00f3 m\u1eb7t m\u1ecdi l\u00fac m\u1ecdi n\u01a1i t\u1eeb \u0111\u01b0\u1eddng ph\u1ed1 cho \u0111\u1ebfn c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng trong nh\u00e0\u2026<\/li><\/ul>\n\n\n\n3.2 \u01afu \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o OOH<\/h2>\n\n\n\nTi\u1ebfp c\u1eadn v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 \u0111a d\u1ea1ng kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n
Nh\u1eefng bi\u1ec3n qu\u1ea3ng c\u00e1o t\u1ecda l\u1ea1c t\u1ea1i v\u1ecb tr\u00ed \u0111\u00f4ng \u0111\u00fac ng\u01b0\u1eddi qua l\u1ea1i hay nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng \u0111\u01b0\u1ee3c d\u00e1n qu\u1ea3ng c\u00e1o nh\u01b0 taxi, xe bus h\u1eb1ng ng\u00e0y \u0111i qua bi\u1ebft bao nhi\u00eau con \u0111\u01b0\u1eddng, ti\u1ebfp c\u1eadn v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, l\u00ean t\u1edbi h\u00e0ng tr\u0103m h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi. \u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn c\u1ee7a qu\u1ea3ng c\u00e1o OOH r\u1ea5t \u0111a d\u1ea1ng kh\u00f4ng ph\u00e2n bi\u1ec7t l\u1ee9a tu\u1ed5i hay gi\u1edbi t\u00ednh,…<\/p>\n\n\n\n
\u0110a d\u1ea1ng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o, ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c<\/h3>\n\n\n\n
V\u1edbi s\u00e1u nh\u00f3m qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111a d\u1ea1ng v\u1ec1 ph\u01b0\u01a1ng th\u1ee9c tri\u1ec3n khai, c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, v\u1ecb tr\u00ed xu\u1ea5t hi\u1ec7n c\u0169ng nh\u01b0 \u0111a d\u1ea1ng v\u1ec1 b\u00e1o gi\u00e1 n\u00ean, n\u00ean ph\u00f9 h\u1ee3p v\u1edbi \u0111a s\u1ed1 ng\u00e0nh h\u00e0ng, l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng. T\u00f9y theo \u0111\u1eb7c th\u00f9 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch v\u00e0 ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng m\u00e0 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n
Truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o, sinh \u0111\u1ed9ng, b\u1eaft m\u1eaft<\/h3>\n\n\n\n
Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ng\u00e0y c\u00e0ng s\u00e1ng t\u1ea1o h\u01a1n, th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch \u0111\u1ea7y sinh \u0111\u1ed9ng th\u00f4ng qua m\u00e0u s\u1eafc r\u1ef1c r\u1ee1, thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o, c\u00e2u ch\u1eef \u1ea5n t\u01b0\u1ee3ng, nh\u1edd \u0111\u00f3 m\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, khi\u1ebfn h\u1ecd n\u00f3 t\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t h\u01a1n trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u00f2n chia s\u1ebb l\u1ea1i qu\u1ea3ng c\u00e1o l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c viral m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa.<\/p>\n\n\n\n
T\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n cao, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i li\u00ean t\u1ee5c<\/h3>\n\n\n\n
Qu\u1ea3ng c\u00e1o OOH lu\u00f4n n\u1eb1m tr\u00ean c\u00e1c \u0111\u01b0\u1eddng ph\u1ed1 d\u00f9 b\u1ea5t c\u1ee9 ng\u00e0y n\u00e0o, ch\u1ec9 c\u1ea7n b\u01b0\u1edbc ra \u0111\u01b0\u1eddng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y. Khi ti\u1ebfp x\u00fa t\u1eeb ng\u00e0y n\u00e0y qua ng\u00e0y kh\u00e1c ch\u1eafc ch\u1eafn m\u1ecdi ng\u01b0\u1eddi s\u1ebd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n<\/p>\n\n\n\n
Kh\u00f4ng th\u1ec3 t\u1eaft \u0111i hay chuy\u1ec3n k\u00eanh<\/h3>\n\n\n\n
\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o OOH th\u00ec d\u00f9 ng\u01b0\u1eddi xem c\u00f3 th\u00edch hay kh\u00f4ng h\u1ecd v\u1eabn b\u1eaft bu\u1ed9c ph\u1ea3i nh\u00ecn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn hay t\u1eaft \u0111i nh\u01b0 c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c<\/p>\n\n\n\n
Chi ph\u00ed th\u1ea5p<\/h3>\n\n\n\n
Qu\u1ea3ng c\u00e1o OOH c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i qua nhi\u1ec1u ng\u00e0y ch\u1eafc ch\u1eafn s\u1ebd mang t\u1edbi \u1ea5n t\u01b0\u1ee3ng s\u00e2u h\u01a1n so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c. N\u00ean khi t\u00ednh ra chi ph\u00ed so v\u1edbi k\u1ebft qu\u1ea3 mang l\u1ea1i th\u00ec qu\u1ea3ng c\u00e1o OOH kh\u00f4ng h\u1ec1 \u0111\u1eaft.<\/p>\n\n\n\n
3.3 Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o OOH<\/h2>\n\n\n\nTh\u1eddi gian ti\u1ebfp x\u00fac ng\u1eafn ng\u1ee7i, kh\u00f4ng th\u1ec3 truy\u1ec1n \u0111\u1ea1t nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p<\/h3>\n\n\n\n
\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o OOH ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng l\u01b0\u1edbt qua r\u1ea5t nhanh, n\u00ean th\u1eddi gian ti\u1ebfp x\u00fac v\u1edbi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi r\u1ea5t ng\u1eafn ng\u1ee7i, kh\u00f3 m\u00e0 ti\u1ebfp n\u1ea1p to\u00e0n b\u1ed9 th\u00f4ng tin. Ch\u1ec9 khi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi qu\u1ea3ng c\u00e1o OOH n\u00e0y m\u1ed7i ng\u00e0y h\u1ecd m\u1edbi c\u00f3 th\u1ec3 nh\u1edb \u0111\u01b0\u1ee3c h\u1ebft th\u00f4ng tin c\u1ee7a b\u1ea1n truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n
Kh\u00f3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n
Qu\u1ea3ng c\u00e1o OOH ti\u1ebfp x\u00fac v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi r\u1ea5t l\u1edbn m\u1ed7i ng\u00e0y n\u00ean s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 l\u1ef1a ch\u1ecdn n\u1ed9i dung ph\u00f9 h\u1ee3p cho t\u1eebng lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng. Do \u0111\u00f3, b\u1ea1n ph\u1ea3i t\u00ecm hi\u1ec3u k\u0129 n\u01a1i n\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh s\u1ebd xu\u1ea5t hi\u1ec7n nhi\u1ec1u \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n
Kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111o l\u01b0\u1eddng<\/h3>\n\n\n\n
Nh\u1eefng n\u0103m tr\u01b0\u1edbc \u0111\u00e2y vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi r\u1ea5t kh\u00f3 kh\u0103n, ch\u1eb3ng th\u1ec3 c\u00e2n \u0111o \u0111ong \u0111\u1ebfm \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111i qua v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o v\u00e0 nh\u00ecn th\u1ea5y, ch\u00fa \u00fd t\u1edbi, ch\u01b0a k\u1ec3 t\u1edbi vi\u1ec7c nh\u00f3m ng\u01b0\u1eddi n\u00e0y li\u1ec7u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c hay kh\u00f4ng.<\/p>\n\n\n\n
Ng\u00e0y nay nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 m\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u0111o l\u01b0\u1eddng c\u0169ng \u201cr\u00f5 r\u00e0ng\u201d h\u01a1n ph\u1ea7n n\u00e0o.<\/p>\n\n\n\n
Ch\u1ecbu r\u00e0ng bu\u1ed9c b\u1edfi c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00ed<\/h3>\n\n\n\n
Khi l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o OOH b\u1ea1n ph\u1ea3i tu\u00e2n theo c\u00e1c quy \u0111\u1ecbnh v\u00e0 lu\u1eadt c\u1ea5m c\u1ee7a Nh\u00e0 N\u01b0\u1edbc. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p kh\u00f3 c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o trong c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
Ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ch quan<\/h3>\n\n\n\n
Do \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u00ean ngo\u00e0i trong th\u1eddi gian d\u00e0i n\u00ean qu\u1ea3ng c\u00e1o OOH s\u1ebd ph\u1ea3i ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u1eddi ti\u1ebft. T\u1eeb \u0111\u00f3, s\u1ebd d\u1ec5 b\u1ecb c\u0169, r\u00e1ch hay b\u1ea1c m\u00e0u,…<\/p>\n\n\n\n
4. Vai tr\u00f2 c\u1ee7a qu\u1ea3ng c\u00e1o OOH \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h1>\n\n\n\n4.1 Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c v\u00e0 b\u1ec1n v\u1eefng<\/h2>\n\n\n\n
Qu\u1ea3ng c\u00e1o OOH c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, g\u00e2y \u1ea5n t\u01b0\u1ee3ng b\u01b0\u1edbc ban \u0111\u1ea7u. T\u1eeb \u0111\u00f3, duy tr\u00ec m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u00f4ng qua vi\u1ec7c qu\u1ea3ng c\u00e1o l\u1eb7p \u0111i l\u1eb7p l\u1ea1i theo th\u1eddi gian. D\u1ea7n d\u1ea7n tr\u1edf th\u00e0nh h\u00ecnh \u1ea3nh quen thu\u1ed9c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
4.2 K\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n\n\n\n
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay tr\u1edf n\u00ean b\u1eadn r\u1ed9n h\u01a1n r\u1ea5t nhi\u1ec1u. H\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c nhi\u1ec1u h\u01a1n. B\u1edfi v\u1eady, m\u00e0 th\u1eddi gian \u0111i tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1, cao t\u1ed1c \u0111\u00f4i khi l\u1ea1i tr\u1edf th\u00e0nh th\u1eddi gian \u201cr\u1ea3nh\u201d, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng kho\u1ea3ng th\u1eddi gian n\u00e0y \u0111\u1ec3 ghi \u0111i\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
4.3 Mang l\u1ea1i v\u1ebb \u0111\u1eb9p hi\u1ec7n \u0111\u1ea1i, sinh \u0111\u1ed9ng<\/h2>\n\n\n\n
Nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i, s\u00e1ng t\u1ea1o mang \u0111\u1ebfn cho m\u00f4i tr\u01b0\u1eddng s\u1ed1ng v\u1ebb \u0111\u1eb9p sinh \u0111\u1ed9ng, gi\u00e0u s\u1ee9c s\u1ed1ng.<\/p>\n\n\n\n
5. C\u00e1c b\u01b0\u1edbc chu\u1ea9n b\u1ecb \u0111\u1ec3 qu\u1ea3ng c\u00e1o OOH<\/h1>\n\n\n\n5.1 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n
Trong b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 nh\u1eefng h\u00ecnh th\u1ee9c OOH \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hi\u1ec7n nay l\u00e0 g\u00ec, c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi n\u00e0o chuy\u00ean nghi\u1ec7p\u2026<\/p>\n\n\n\n
C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng quan c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, h\u1ecdc h\u1ecfi nh\u1eefng c\u00e1i hay c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 ho\u00e0n thi\u1ec7n t\u1ed1t h\u01a1n cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. R\u00e0 so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p kh\u00f4ng qu\u00e1 ch\u00eanh l\u1ec7nh v\u1edbi n\u1ed9i dung.<\/p>\n\n\n\n
5.2 X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n\n\n\n
Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai, t\u1eadp trung \u1edf khu v\u1ef1c n\u00e0o, c\u00f3 t\u00e2m l\u00fd, h\u00e0nh vi ti\u00eau d\u00f9ng ra sao \u0111\u1ec3 t\u1eeb \u0111\u00f3 ch\u1ecdn lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o OOH n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t, chi\u1ebfn d\u1ecbch di\u1ec5n ra v\u00e0o th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m n\u00e0o v\u00e0 c\u00e1ch thi\u1ebft k\u1ebf maquette \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
5.3 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o OOH<\/h2>\n\n\n\n
Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 x\u00e2y d\u1ef1ng, duy tr\u00ec, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, hay mu\u1ed1n ra m\u1eaft s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng h\u00ecnh th\u1ee9c tri\u1ec3n khai ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n
5.4 L\u1ef1a ch\u1ecdn th\u00f4ng \u0111i\u1ec7p cho qu\u1ea3ng c\u00e1o OOH<\/h2>\n\n\n\n
Vi\u1ec7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u, k\u1ebft h\u1ee3p d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng h\u1ee3p s\u1ebd quy\u1ebft \u0111\u1ecbnh h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng v\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o s\u1ebd tri\u1ec3n khai. Th\u00f4ng \u0111i\u1ec7p c\u1ee7a OOH \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea5t qu\u00e1n \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
5.5 X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o OOH<\/h2>\n\n\n\n
M\u1ed9t Media Plan c\u01a1 b\u1ea3n bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd s\u1eed d\u1ee5ng, \u0111\u1ecba \u0111i\u1ec3m tri\u1ec3n khai, s\u1ed1 l\u01b0\u1ee3ng, th\u1eddi gian, ng\u00e2n s\u00e1ch ph\u00e2n b\u1ed5 cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng trong chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n
6. G\u1ee3i \u00fd tri\u1ec3n khai qu\u1ea3ng c\u00e1o OOH hi\u1ec7u qu\u1ea3<\/h1>\n\n\n\n6.1 C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3ng c\u00e1o OOH<\/h2>\n\n\n\n- N\u1ed9i dung qu\u1ea3ng c\u00e1o: C\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch tri\u1ec3n khai, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u01b0\u1edbng \u0111\u1ebfn; th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o cao.<\/li>
- Ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o: S\u1eed d\u1ee5ng banner, pano hay bi\u1ec3n th\u00f4ng th\u01b0\u1eddng; k\u00edch th\u01b0\u1edbc v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u00e8n, c\u1ed9t tr\u1ee5, khung h\u1ed7 tr\u1ee3 (n\u1ebfu c\u1ea7n).<\/li>
- V\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o: N\u00ean d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m giao th\u00f4ng (l\u01b0u l\u01b0\u1ee3ng ph\u01b0\u01a1ng ti\u1ec7n, t\u00ecnh tr\u1ea1ng t\u1eafc ngh\u1ebdn, h\u1ec7 th\u1ed1ng \u0111\u00e8n t\u00edn hi\u1ec7u,\u2026), \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 t\u1ea7m nh\u00ecn (y\u1ebfu t\u1ed1 v\u1eadt c\u1ea3n, m\u1ee9c \u0111\u1ed9 ph\u00e2n t\u00e1n th\u1ecb gi\u00e1c,\u2026), \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 th\u1eddi ti\u1ebft.<\/li>
- T\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o: S\u1ed1 l\u01b0\u1ee3ng v\u00e0 th\u1eddi gian hi\u1ec3n th\u1ecb c\u00e1c qu\u1ea3ng c\u00e1o ph\u1ea3i c\u00e2n \u0111\u1ed1i v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch.<\/li><\/ul>\n\n\n\n
6.2 Quy tr\u00ecnh tri\u1ec3n khai qu\u1ea3ng c\u00e1o OOH<\/h2>\n\n\n\n- L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c, th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng x\u1ee9ng v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>
- Ho\u00e0n t\u1ea5t th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd v\u00e0 quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u01b0\u1edbc ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c c\u01a1 quan qu\u1ea3n l\u00fd khu v\u1ef1c.<\/li>
- K\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi b\u00ean cung \u1ee9ng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (n\u1ebfu c\u00f3).<\/li>
- Thi\u1ebft k\u1ebf \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o.<\/li>
- Tri\u1ec3n khai thi c\u00f4ng.<\/li>
- \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3.<\/li><\/ul>\n\n\n\n
6.3 Nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o OOH<\/h2>\n\n\n\n- Ch\u1ee9a \u0111\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng, c\u00f3 th\u00f4ng \u0111i\u1ec7p hay, \u0111\u01a1n gi\u1ea3n v\u00e0 s\u00fac t\u00edch.<\/li>
- H\u00ecnh th\u1ee9c b\u1eaft m\u1eaft, \u0111\u1ed9c \u0111\u00e1o, c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m cho ng\u01b0\u1eddi xem t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean.<\/li>
- M\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n v\u1ec1 k\u00edch th\u01b0\u1edbc, b\u1ed1 c\u1ee5c.<\/li><\/ul>\n\n\n\n
7. K\u1ebft lu\u1eadn<\/h1>\n\n\n\n
Qu\u1ea3ng c\u00e1o OOH l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 v\u00f4 h\u1ea1n. Nh\u1ea5t l\u00e0 khi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng ng\u00e0y c\u00e0ng t\u0103ng l\u00ean. Mu\u1ed1n tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o OOH hi\u1ec7u qu\u1ea3 nh\u1ea5t, h\u00e3y hi\u1ec3u r\u00f5 v\u1ec1 ch\u00fang, hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1ch th\u1ee9c ti\u1ebfn h\u00e0nh v\u00e0 bi\u1ebft c\u00e1ch t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t cho ch\u00ednh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n v\u1eabn \u0111ang g\u1eb7p kh\u00f3 kh\u0103n hay c\u00f3 b\u1ea5t c\u1eeb th\u1eafc m\u1eafc n\u00e0o th\u00ec h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i +84 924 118 081 (Ms.Suzie) \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n k\u0129 l\u01b0\u1ee1ng h\u01a1n nh\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"
Qu\u1ea3ng c\u00e1o OOH hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c quan tr\u1ecdng c\u1ee7a k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng. V\u1eady qu\u1ea3ng c\u00e1o OOH c\u00f3 vai tr\u00f2, \u0111\u1eb7c \u0111i\u1ec3m g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3ng c\u00e1o OOH c\u00f3 hi\u1ec7u qu\u1ea3? H\u00e3y c\u00f9ng Mr.Group t\u00ecm hi\u1ec3u ngay b\u00e2y gi\u1edd nh\u00e9!<\/p>","protected":false},"author":18,"featured_media":15272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15263"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=15263"}],"version-history":[{"count":4,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15263\/revisions"}],"predecessor-version":[{"id":15514,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15263\/revisions\/15514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/15272"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=15263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=15263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=15263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}