{"id":15285,"date":"2022-09-22T14:25:45","date_gmt":"2022-09-22T07:25:45","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=15285"},"modified":"2022-10-29T10:08:13","modified_gmt":"2022-10-29T03:08:13","slug":"chien-luoc-marketing-cua-walmart","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/chien-luoc-marketing-cua-walmart\/","title":{"rendered":"#1 WALMART – H\u1eccC H\u1eceI CHI\u1ebeN L\u01af\u1ee2C MARKETING C\u1ee6A B\u1eacC TH\u1ea6Y"},"content":{"rendered":"

C\u00f3 th\u1ec3 n\u00f3i Walmart l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a n\u01b0\u1edbc M\u1ef9 v\u1edbi s\u1ef1 ra \u0111\u1eddi v\u00e0 nh\u1eefng ch\u00ednh s\u00e1ch h\u1ebft s\u1ee9c kh\u00f4n ngoan c\u1ee7a m\u00ecnh. Nh\u1eafc \u0111\u1ebfn h\u1ec7 th\u1ed1ng chu\u1ed7i b\u00e1n l\u1ebb v\u00e0 nh\u1eefng s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00e1c c\u1ee7a Walmart ng\u01b0\u1eddi ta th\u1ea5y ngay \u0111\u01b0\u1ee3c ti\u1ec1m l\u1ef1c v\u00e0 \u0111\u1ed9 ph\u1ee7 c\u1ee7a n\u00f3 v\u1edbi th\u1ecb tr\u01b0\u1eddng. T\u1ea5t c\u1ea3 nh\u1eefng th\u00e0nh c\u00f4ng n\u00e0y l\u00e0 nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Walmart \u0111\u00e3 t\u1ea1o n\u00ean \u0111\u01b0\u1eddng \u0111i n\u01b0\u1edbc b\u01b0\u1edbc h\u1ebft s\u1ee9c kh\u00f4n ngoan, \u201c\u0111\u00e1nh \u0111\u00e2u th\u1eafng \u0111\u00f3\u201d t\u1ea1o s\u1ee9c \u00e9p v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh tr\u00ean th\u1ebf gi\u1edbi. C\u00f9ng Mr.Group<\/a> t\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh c\u1ee7a Walmart ngay b\u00e2y gi\u1edd nh\u00e9!<\/p>\n\n\n\n

1. Walmart l\u00e0 ai?<\/h1>\n\n\n\n
\"Walmart\"
Walmart<\/figcaption><\/figure>\n\n\n\n

Walmart \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1962 t\u1ea1i Bentonville, bang Arkansas, M\u1ef9 b\u1edfi Sam Walton. \u0110\u01b0\u1ee3c xem l\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1 quen m\u1eb7t \u0111\u1ed1i v\u1edbi c\u00e1c c\u1eeda h\u00e0ng v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i trong g\u1ea7n n\u0103m th\u1eadp k\u1ef7 v\u1eeba qua.<\/p>\n\n\n\n

Ch\u1ec9 sau 17 n\u0103m th\u00e0nh l\u1eadp, \u0111\u1ebfn n\u0103m 1979, c\u00f4ng ty l\u1ea7n \u0111\u1ea7u \u0111\u1ea1t m\u1ee9c doanh thu 1 t\u1ec9 USD\/n\u0103m. \u00d0\u1ebfn n\u0103m 1993 th\u00ec c\u00f4ng ty \u0111\u00e3 c\u00f3 m\u1ee9c doanh thu 1 t\u1ef7 t\u1ec9 USD\/tu\u1ea7n. Cho t\u1edbi n\u0103m 2001, doanh thu m\u1ed9t ng\u00e0y c\u1ee7a c\u00f4ng ty \u0111\u00e3 g\u1ea7n b\u1eb1ng con s\u1ed1 k\u1ec3 tr\u00ean. Walmart \u0111\u00e3 t\u1eebng b\u01b0\u1edbc tr\u1edf th\u00e0nh nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t Hoa K\u1ef3, v\u1edbi kho\u1ea3ng 20% doanh thu l\u00e0 h\u00e0ng ti\u00eau d\u00f9ng, t\u1ea1p ph\u1ea9m v\u00e0 45% doanh s\u1ed1 l\u00e0 \u0111\u1ed3 ch\u01a1i.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ecbu \u0111\u1ee9ng y\u00ean m\u00e3i trong ph\u1ea1m vi ch\u1eadt h\u1eb9p c\u1ee7a M\u1ef9, h\u1ecd lu\u00f4n t\u00ecm c\u00e1ch \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh hi\u1ec7n t\u1ea1i c\u00f4ng ty \u0111ang th\u1ed1ng tr\u1ecb h\u01a1n 12.000 c\u1eeda h\u00e0ng tr\u1ea3i d\u00e0i tr\u00ean 28 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

2.    M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Walmart<\/h1>\n\n\n\n
\"M\u00f4
M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Walmart<\/figcaption><\/figure>\n\n\n\n

C\u00f4ng ty ch\u1ee7 y\u1ebfu ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh kinh doanh v\u1edbi 3 b\u1ed9 ph\u1eadn quan tr\u1ecdng:<\/p>\n\n\n\n

  • Walmart US (chi\u1ebfm kho\u1ea3ng 64% doanh thu)<\/li>
  • Walmart International (chi\u1ebfm kho\u1ea3ng 24% doanh thu)<\/li>
  • Sam\u2019s Club (chi\u1ebfm kho\u1ea3ng 12% doanh thu)<\/li><\/ul>\n\n\n\n

    2.1 Walmart US<\/h2>\n\n\n\n

    K\u1ec3 t\u1eeb ng\u00e0y th\u00e0nh l\u1eadp cho t\u1edbi nay, Walmart US lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng b\u1ed9 ph\u1eadn quan tr\u1ecdng c\u1ee7a Walmart, ch\u00fang ho\u1ea1t \u0111\u1ed9ng th\u00e0nh c\u00f4ng \u1edf t\u1ea5t c\u1ea3 50 ti\u1ec3u bang tr\u00ean kh\u1eafp Hoa K\u1ef3 c\u00f9ng v\u1edbi Puerto Rico v\u00e0 Washington DC. N\u0103m 2018, Walmart US \u0111\u00f3ng g\u00f3p t\u1edbi 64% doanh thu thu\u1ea7n cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

    2.2 Walmart International<\/h2>\n\n\n\n

    Ngo\u00e0i Hoa K\u1ef3, c\u00f4ng ty c\u00f2n m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng \u1edf 27 qu\u1ed1c gia kh\u00e1c nhau, bao g\u1ed3m 3 h\u00ecnh th\u1ee9c ch\u00ednh:<\/p>\n\n\n\n

    • B\u00e1n s\u1ec9<\/li>
    • B\u00e1n l\u1ebb<\/li>
    • Kh\u00e1c<\/li><\/ul>\n\n\n\n

      M\u1ed7i h\u00ecnh th\u1ee9c k\u1ec3 tr\u00ean l\u1ea1i \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n \u1edf c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c nhau:<\/p>\n\n\n\n

      • Si\u00eau th\u1ecb<\/li>
      • C\u1eeda h\u00e0ng l\u1edbn<\/li>
      • Clubs<\/li>
      • \u0110\u1ea1i si\u00eau th\u1ecb<\/li>
      • S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li><\/ul>\n\n\n\n

        2.3 Sam\u2019s Club<\/h2>\n\n\n\n

        Sam\u2019s Club l\u00e0 chu\u1ed7i c\u00e2u l\u1ea1c b\u1ed9 nh\u00e0 kho chuy\u00ean b\u00e1n l\u1ebb ch\u1ec9 d\u00e0nh cho h\u1ed9i vi\u00ean t\u1ea1i 44 bang Hoa K\u1ef3 c\u00f9ng v\u1edbi Puerto Rico v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. M\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n d\u00e0nh cho th\u00e0nh vi\u00ean c\u1ee7a m\u00ecnh nh\u01b0 ho\u00e0n ti\u1ec1n 5%, mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, mua x\u0103ng gi\u00e1 r\u1ebb\u2026<\/p>\n\n\n\n

        3. Walmart s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c 4P trong qu\u1ea3n tr\u1ecb marketing<\/h1>\n\n\n\n

        3.1 Product<\/h2>\n\n\n\n
        \"Chi\u1ebfn
        Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a Walmart<\/figcaption><\/figure>\n\n\n\n

        Walmart l\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ho\u1ea1t \u0111\u1ed9ng tr\u00ean ph\u1ea1m vi to\u00e0n th\u1ebf gi\u1edbi, cung c\u1ea5p b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p th\u01b0\u1eddng xuy\u00ean, bao g\u1ed3m qu\u00e0 t\u1eb7ng, \u0111\u1ed3 d\u00f9ng h\u1ecdc t\u1eadp, s\u1ea3n ph\u1ea9m \u0111i\u1ec7n, phim \u1ea3nh, h\u00e0ng th\u1ee7 c\u00f4ng, \u0111\u1ed3 ch\u01a1i, \u0111\u1ed3 trang s\u1ee9c, \u1ea9m th\u1ef1c, tr\u00f2 ch\u01a1i, thi\u1ebft b\u1ecb gia d\u1ee5ng, …<\/p>\n\n\n\n

        D\u1ecbch v\u1ee5 h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty l\u00e0 d\u1ecbch v\u1ee5 b\u00e1n l\u1ebb, bao g\u1ed3m c\u1ea3 d\u1ecbch v\u1ee5 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Great Value v\u00e0 Sam\u2019s Choice l\u00e0 hai trong s\u1ed1 c\u00e1c nh\u00e3n hi\u1ec7u ri\u00eang (Private Label) do t\u1eadp \u0111o\u00e0n s\u1edf h\u1eefu, v\u00e0 n\u00f3 c\u0169ng cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t video k\u1ef9 thu\u1eadt s\u1ed1 theo y\u00eau c\u1ea7u.<\/p>\n\n\n\n

        3.2 Price<\/h2>\n\n\n\n
        \"Chi\u1ebfn
        Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a Walmart<\/figcaption><\/figure>\n\n\n\n

        Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00f4ng ty tr\u1ef1c ti\u1ebfp s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m; thay v\u00e0o \u0111\u00f3, h\u1ecd mua h\u00e0ng h\u00f3a v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u00ednh kinh t\u1ebf theo quy m\u00f4. Do \u0111\u00f3, c\u00f4ng ty cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n 15% so v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c.<\/p>\n\n\n\n

        \u201cAlways cheap pricing\u201d v\u00e0 \u201cEveryday low prices\u201d l\u00e0 nh\u1eefng kh\u1ea9u hi\u1ec7u \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o ra b\u1edfi Sam Walton (nh\u00e0 s\u00e1ng l\u1eadp Walmart), theo \u0111\u00f3 m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 chi\u1ebft kh\u1ea5u kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o th\u1eddi \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u c\u1ee7a theo gi\u1edd. So v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c, ng\u00e0nh h\u00e0ng \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng t\u1ea1i c\u00f4ng ty \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p.<\/p>\n\n\n\n

        3.3 Place<\/h2>\n\n\n\n
        \"Chi\u1ebfn
        Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a Walmart<\/figcaption><\/figure>\n\n\n\n

        Si\u00eau trung t\u00e2m l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m b\u00e1n l\u1ebb quan tr\u1ecdng nh\u1ea5t v\u1ec1 c\u1ea3nh quan t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y. Si\u00eau trung t\u00e2m c\u1ee7a h\u1ecd trung b\u00ecnh c\u00f3 186.000 feet vu\u00f4ng d\u00e0nh cho kh\u00f4ng gian b\u00e1n l\u1ebb. Th\u00eam v\u00e0o \u0111\u00f3, h\u1ecd th\u01b0\u1eddng s\u1eed d\u1ee5ng 200 \u0111\u1ebfn 500 chi nh\u00e1nh li\u00ean k\u1ebft v\u1edbi nhau, ph\u1ee5 thu\u1ed9c v\u00e0o k\u00edch th\u01b0\u1edbc c\u1eeda h\u00e0ng v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e3ng \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi th\u1ebf n\u00e0o l\u00e0 \u0111em \u0111\u1ebfn \u201cd\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t\u201d cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua nh\u1eefng c\u1eeda h\u00e0ng \u0111a d\u1ea1ng v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

        C\u00f4ng ty c\u00f3 h\u01a1n 11500 \u0111\u01a1n v\u1ecb b\u00e1n l\u1ebb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi d\u01b0\u1edbi 63 bi\u1ec3u ng\u1eef \u1edf 28 qu\u1ed1c gia, trong \u0111\u00f3 bao g\u1ed3m 4600+ Walmart US, 650+ c\u00e2u l\u1ea1c b\u1ed9 c\u1ee7a Sam v\u00e0 6200+ c\u1eeda h\u00e0ng Walmart International. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ee7a c\u00f4ng ty nh\u1eafm v\u00e0o t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ed9t khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ec7n l\u1ee3i, c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng t\u1ed1t th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u01b0u ti\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m h\u01a1n. Ch\u00ednh v\u00ec th\u1ebf, v\u1ecb th\u1ebf s\u1ed1 1 t\u1ea1i n\u01b0\u1edbc M\u1ef9 l\u00e0 th\u00e0nh qu\u1ea3 r\u1ea5t l\u1edbn m\u00e0 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n\n\n\n

        3.4 Promotion<\/h2>\n\n\n\n
        \"Chi\u1ebfn
        Chi\u1ebfn l\u01b0\u1ee3c chi\u00eau th\u1ecb c\u1ee7a Walmart<\/figcaption><\/figure>\n\n\n\n

        C\u00f4ng ty qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng nhi\u1ec1u \u01b0u \u0111\u00e3i b\u00e1n h\u00e0ng, bao g\u1ed3m b\u00e1n h\u00e0ng theo g\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh. Kh\u00e1ch h\u00e0ng b\u1ecb thu h\u00fat b\u1edfi trang Web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Walmart v\u00ec h\u1ecd \u0111\u01b0\u1ee3c t\u1eb7ng qu\u00e0.<\/p>\n\n\n\n

        T\u1eadp \u0111o\u00e0n c\u0169ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh v\u00e0 Internet. M\u1eb7t kh\u00e1c, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i b\u00e1n h\u00e0ng d\u01b0\u1edbi h\u00ecnh th\u1ee9c \u01b0u \u0111\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng Walmart v\u00e0 trang Web tr\u1ef1c tuy\u1ebfn. C\u00f4ng ty c\u0169ng s\u1eed d\u1ee5ng l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh, n\u01a1i nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng th\u1eed c\u00e1c m\u1eb7t h\u00e0ng m\u1edbi.<\/p>\n\n\n\n

        4. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Walmart<\/h1>\n\n\n\n
        \"Chi\u1ebfn
        Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Walmart<\/figcaption><\/figure>\n\n\n\n

        4.1 Walmart mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

        Walmart nh\u1eafm v\u00e0o nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1c nhau \u0111\u1ec3 bao quanh kh\u00e1ch h\u00e0ng, \u0111\u01b0a t\u1edbi cho kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ef1 quen thu\u1ed9c. Nh\u1eefng c\u1eeda h\u00e0ng c\u1ee7a Walmart bao g\u1ed3m:<\/p>\n\n\n\n

        • C\u1eeda h\u00e0ng gi\u1ea3m gi\u00e1 Walmart<\/li>
        • Si\u00eau trung t\u00e2m Walmart<\/li>
        • Si\u00eau th\u1ecb Walmart<\/li>
        • Supermercado de Walmart<\/li>
        • Walmart Express<\/li><\/ul>\n\n\n\n

          Nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn \u0111\u00e3 gi\u00fap c\u00f4ng ty tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb c\u00f3 doanh s\u1ed1 b\u00e1n h\u00e0ng cao nh\u1ea5t, c\u0169ng nh\u01b0 chi\u1ebfm tr\u1ecdn l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t khi ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng ch\u00ednh nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 mua s\u1eafm t\u1ea1i Walmart truy\u1ec1n tai t\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd, qua \u0111\u00f3 gi\u00fap h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch kh\u00e1ch quan nh\u1ea5t. <\/p>\n\n\n\n

          Ngo\u00e0i ra, b\u1eb1ng vi\u1ec7c gi\u1eef m\u1ee9c gi\u00e1 b\u00ecnh \u1ed5n, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c d\u1ef1 b\u00e1o v\u1ec1 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n m\u1ed7i ng\u00e0y nh\u1eb1m gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng ch\u00e1y h\u00e0ng hay t\u1ed3n kho qu\u00e1 m\u1ee9c. C\u00f4ng ty cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ed5i tr\u1ea3 s\u1ea3n ph\u1ea9m trong th\u1eddi h\u1ea1n 90 ng\u00e0y kh\u00f4ng k\u00e8m h\u00f3a \u0111\u01a1n. So v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c th\u00ec con s\u1ed1 n\u00e0y ch\u1ec9 gi\u1edbi h\u1ea1n l\u00e0 30 ng\u00e0y \u0111\u1ed3ng th\u1eddi y\u00eau c\u1ea7u xu\u1ea5t h\u00f3a \u0111\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, Walmart c\u0169ng cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ea3 h\u00e0ng mi\u1ec5n ph\u00ed qua b\u01b0u \u0111i\u1ec7n ho\u1eb7c theo l\u1ecbch tr\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u00ean s\u1eb5n.<\/p>\n\n\n\n

          4.2 Walmart khuy\u1ebfn m\u00e3i nh\u1edd v\u00e0o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n\n\n\n

          Trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Walmart thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1eb7ng qu\u00e0 cho kh\u00e1ch h\u00e0ng. C\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u00f3ng g\u00f3p v\u00e0o doanh thu t\u1ed1i \u0111a c\u1ee7a c\u00f4ng ty. H\u1ecd s\u1eed d\u1ee5ng kh\u1ea9u hi\u1ec7u \u201cMua tr\u01b0\u1edbc khi n\u00f3 h\u1ebft\u201d tr\u00ean c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, h\u1ecd c\u00f2n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u201cM\u1ed7i ng\u00e0y gi\u00e1 th\u1ea5p\u201d \u0111\u1ec3 qu\u1ea3ng b\u00e1 ch\u00ednh m\u00ecnh.<\/p>\n\n\n\n

          C\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o r\u1ea5t \u0111a d\u1ea1ng nh\u01b0 truy\u1ec1n h\u00ecnh, bi\u1ec3n qu\u1ea3ng c\u00e1o, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Do \u0111\u00f3, th\u00e0nh c\u00f4ng t\u1eeb khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c t\u0103ng l\u00ean t\u1ed1i \u0111a. C\u00f3 th\u1ec3 n\u00f3i, Walmart ch\u00ednh l\u00e0 ti\u00ean phong t\u1ea1o xu h\u01b0\u1edbng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0y nay \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng nh\u01b0 Lazada, Shopee, Tiki,…<\/p>\n\n\n\n

          4.3 Walmart l\u1ef1a ch\u1ecdn b\u00e1n h\u00e0ng gi\u00e1 r\u1ebb th\u00f4ng minh<\/h2>\n\n\n\n

          \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng chuy\u00ean b\u00e1n h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb. Chi\u1ebfn l\u01b0\u1ee3c h\u1ecd theo \u0111u\u1ed5i l\u00e0 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 h\u00e0i l\u00f2ng th\u00f4ng qua nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb. V\u1edbi m\u1ee9c gi\u00e1 th\u00e2n thi\u1ec7n cho kh\u00e1ch h\u00e0ng v\u00e0 vi\u1ec7c t\u1eadp trung v\u00e0o b\u00e1n h\u00e0ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 h\u01a1n l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eaft \u0111\u1ecf.<\/p>\n\n\n\n

          H\u01a1n th\u1ebf n\u1eefa, c\u00f4ng ty c\u00f2n th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi nh\u1eefng nh\u00e0 cung \u1ee9ng c\u00f3 m\u1ee9c gi\u00e1 c\u1ea3 h\u1ee3p l\u00ed \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 th\u1ea5p cho kh\u00e1ch h\u00e0ng m\u00e0 v\u1eabn thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao.<\/p>\n\n\n\n

          4.4 Walmart lu\u00f4n th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

          Kh\u00e1ch h\u00e0ng khi \u0111\u1ebfn v\u1edbi Walmart s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00f3n ti\u1ebfp nhi\u1ec7t t\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd c\u00f2n \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m trong c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

          4.5 \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n

          Walmart l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi \u1ee9ng d\u1ee5ng B\u1ed9 lu\u1eadt s\u1ea3n ph\u1ea9m chung v\u1edbi m\u00e3 v\u1ea1ch b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p th\u00f4ng tin b\u00ean trong \u0111\u1ec3 l\u01b0u tr\u1eef, thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch. Th\u00f4ng qua \u0111\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00f4 c\u00f9ng ch\u00ednh x\u00e1c v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c b\u00e0i b\u1ea3n v\u00e0 nhanh ch\u00f3ng h\u01a1n.<\/p>\n\n\n\n

          5. K\u1ebft lu\u1eadn<\/h1>\n\n\n\n

          \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ebf ch\u1ebf h\u00f9ng m\u1ea1nh nh\u01b0 hi\u1ec7n t\u1ea1i, Walmart \u0111\u00e3 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u00e3 mang \u0111\u1ebfn cho ch\u00fang ta nh\u1eefng b\u00e0i h\u1ecdc, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 sao ch\u00e9p, m\u00e0 l\u00e0 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

          Hy v\u1ecdng v\u1edbi nh\u1eefng chia s\u1ebb tr\u00ean Mr.Group c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u1ea7n n\u00e0o trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n v\u1eabn \u0111ang g\u1eb7p kh\u00f3 kh\u0103n hay c\u00f3 b\u1ea5t c\u1eeb th\u1eafc m\u1eafc n\u00e0o th\u00ec h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i +84 924 118 081 (Ms.Suzie) \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n k\u0129 l\u01b0\u1ee1ng h\u01a1n nh\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"

          C\u00f3 th\u1ec3 n\u00f3i Walmart l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a n\u01b0\u1edbc M\u1ef9 v\u1edbi s\u1ef1 ra \u0111\u1eddi v\u00e0 nh\u1eefng ch\u00ednh s\u00e1ch h\u1ebft s\u1ee9c kh\u00f4n ngoan c\u1ee7a m\u00ecnh. Nh\u1eafc \u0111\u1ebfn h\u1ec7 th\u1ed1ng chu\u1ed7i b\u00e1n l\u1ebb v\u00e0 nh\u1eefng s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00e1c c\u1ee7a Walmart ng\u01b0\u1eddi ta th\u1ea5y ngay \u0111\u01b0\u1ee3c ti\u1ec1m l\u1ef1c v\u00e0 \u0111\u1ed9 ph\u1ee7 c\u1ee7a n\u00f3 v\u1edbi th\u1ecb tr\u01b0\u1eddng. T\u1ea5t c\u1ea3 nh\u1eefng th\u00e0nh c\u00f4ng n\u00e0y l\u00e0 nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Walmart \u0111\u00e3 t\u1ea1o n\u00ean \u0111\u01b0\u1eddng \u0111i n\u01b0\u1edbc b\u01b0\u1edbc h\u1ebft s\u1ee9c kh\u00f4n ngoan, \u201c\u0111\u00e1nh \u0111\u00e2u th\u1eafng \u0111\u00f3\u201d t\u1ea1o s\u1ee9c \u00e9p v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh tr\u00ean th\u1ebf gi\u1edbi. C\u00f9ng Mr.Group t\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh c\u1ee7a Walmart ngay b\u00e2y gi\u1edd nh\u00e9!<\/p>","protected":false},"author":18,"featured_media":15293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15285"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=15285"}],"version-history":[{"count":5,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15285\/revisions"}],"predecessor-version":[{"id":15513,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15285\/revisions\/15513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/15293"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=15285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=15285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=15285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}