{"id":15297,"date":"2022-09-22T14:33:21","date_gmt":"2022-09-22T07:33:21","guid":{"rendered":"https:\/\/mrgroup.com.vn\/?p=15297"},"modified":"2022-10-29T10:01:36","modified_gmt":"2022-10-29T03:01:36","slug":"viet-content-marketing-thu-hut","status":"publish","type":"post","link":"https:\/\/mrgroup.com.vn\/ko\/tin-tuc\/viet-content-marketing-thu-hut\/","title":{"rendered":"#1 CONTENT MARKETING L\u00c0 G\u00cc? L\u00c0M SAO \u0110\u1ec2 VI\u1ebeT CONTENT MARKETING THU H\u00daT?"},"content":{"rendered":"

\u0110\u1ec3 kinh doanh th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t hi\u1ec7u t\u1ed1t tr\u00ean thi tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u1eefng Content hay v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Content Marketing c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat? C\u00f9ng Mr.Group<\/a> t\u00ecm hi\u1ec3u ngay nh\u00e9!<\/p>\n\n\n\n

1. Content Marketing l\u00e0 g\u00ec?<\/h1>\n\n\n\n
\"Content
Content Marketing<\/figcaption><\/figure>\n\n\n\n

Content Marketing (ti\u1ebfp th\u1ecb n\u1ed9i dung) l\u00e0 c\u00e1ch ti\u1ebfp th\u1ecb t\u1eadp trung t\u1ea1o d\u1ef1ng v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ed3ng nh\u1ea5t \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ed9i dung \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 text m\u00e0 n\u1ed9i dung \u1edf \u0111\u00e2y bao g\u1ed3m c\u1ea3 video, h\u00ecnh \u1ea3nh hay infographic. T\u00f3m l\u1ea1i Content bao g\u1ed3m t\u1ea5t c\u1ea3 n\u1ed9i dung tr\u00ean website. Th\u00f4ng qua h\u00ecnh th\u1ee9c Marketing n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb \u0111\u00f3 v\u00e0 mu\u1ed1n mua s\u1ea3n ph\u1ea9m,d\u1ecbch v\u1ee5 \u0111\u1ec3 th\u1ef1c s\u1ef1 tr\u1ea3i nghi\u1ec7m ch\u00fang.<\/p>\n\n\n\n

2. Vai tr\u00f2 c\u1ee7a Content Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h1>\n\n\n\n
\"Vai
Vai tr\u00f2 c\u1ee7a Content Marketing<\/figcaption><\/figure>\n\n\n\n

2.1 \u0110\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n

Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n ngo\u00e0i vi\u1ec7c x\u00e2y d\u1ef1ng cho m\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t c\u00f2n ph\u1ea3i t\u1ea1o d\u1ef1ng Content Marketing h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Content Marketing ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c h\u01a1n.<\/p>\n\n\n\n

2.2 T\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, truy c\u1eadp<\/h2>\n\n\n\n

\u0110\u1ec3 c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u d\u00e0i c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 do n\u1ed9i dung m\u00e0 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh m\u1ee5c ti\u00eau v\u1ec1 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, Content Marketing bu\u1ed9c ph\u1ea3i mang \u0111\u1ebfn nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. T\u1eeb \u0111\u00f3, l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng cao v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, gi\u00fap gia t\u0103ng traffic v\u00e0 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n

2.3 Ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/h2>\n\n\n\n

Khi Content Marketing c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

2.4 T\u0103ng doanh thu<\/h2>\n\n\n\n

\u0110\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00ec b\u1ea1n ph\u1ea3i cung c\u1ea5p \u0111\u01b0\u1ee3c cho h\u1ecd nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd mang l\u1ea1i. Khi Content Marketing c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng tr\u0103n tr\u1edf c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua nhanh ch\u00f3ng. T\u1eeb \u0111\u00f3, doanh thu c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111i l\u00ean m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n\n\n\n

2.5 K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

Nhi\u1ec7m v\u1ee5 quan tr\u1ecdng c\u1ee7a Content Marketing ch\u00ednh l\u00e0 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t chi\u1ebfn d\u1ecbch Marketing \u0111\u01b0\u1ee3c xem l\u00e0 th\u00e0nh c\u00f4ng khi li\u00ean k\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i. Khi doanh nghi\u1ec7p nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd nh\u1eadn ra \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ngh\u0129a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Content Marketing \u0111ang th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

2.6 T\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p cho th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n

Content Marketing ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u0103ng t\u00ednh chuy\u00ean nghi\u1ec7p cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi n\u1ed9i b\u1ed9 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n cung c\u1ea5p t\u1ed1t c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch \u0111\u1eb7t ra, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

Gi\u00e1 tr\u1ecb truy\u1ec1n t\u1ea3i n\u1ed9i dung \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 t\u00e1c d\u1ee5ng \u0111\u1ecbnh h\u00ecnh r\u00f5 b\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng. Theo th\u1eddi gian, t\u00ednh chuy\u00ean nghi\u1ec7p c\u0169ng t\u0103ng l\u00ean.<\/p>\n\n\n\n

3. C\u00e1c lo\u1ea1i Content Marketing hi\u1ec7n nay<\/h1>\n\n\n\n

3.1 Content Marketing \u2013 Video<\/h2>\n\n\n\n

\u0110\u00e2y l\u00e0 d\u1ea1ng h\u00ecnh th\u1ee9c truy\u1ec1n t\u1ea3i n\u1ed9i dung th\u00f4ng qua video. Hi\u1ec7n nay, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ti\u00eau th\u1ee5 n\u1ed9i dung nhanh ch\u00f3ng. Do \u0111\u00f3, video ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c Content Marketing h\u1eefu hi\u1ec7u nh\u1ea5t. \u0111\u00e2y l\u00e0 d\u1ea1ng Content Marketing c\u00f3 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng t\u1ed1t nh\u1ea5t trong chi\u1ebfn d\u1ecbch Marketing.<\/p>\n\n\n\n

3.2 Content Marketing \u2013 Blogs<\/h2>\n\n\n\n

Blogs l\u00e0 d\u1ea1ng Content xoay quanh nhi\u1ec1u nh\u00f3m ch\u1ee7 \u0111\u1ec1. C\u00e1c th\u00f4ng tin tr\u00ean Blogs th\u01b0\u1eddng xe bao h\u00e0m quan \u0111i\u1ec3m c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi vi\u1ebft ho\u1eb7c g\u00f3c nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

3.3 Content Marketing \u2013  Social Media<\/h2>\n\n\n\n

Trong s\u1ed1 c\u00e1c lo\u1ea1i Content Marketing, social media lu\u00f4n l\u00e0 h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c \u01b0u ti\u00ean \u00e1p d\u1ee5ng h\u00e0ng \u0111\u1ea7u, ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 lo\u1ea1i h\u00ecnh kinh doanh. Social Media cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng n\u1ed9i dung d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u00e0m thu h\u00fat ng\u01b0\u1eddi xem v\u00e0 t\u01b0\u01a1ng t\u00e1c ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

3.4 Content Marketing \u2013  Infographics<\/h2>\n\n\n\n

\u0110\u00e2y l\u00e0 d\u1ea1ng Content Marketing ch\u1ee9a nhi\u1ec1u s\u1ed1 li\u1ec7u. Vi\u1ec7c minh h\u1ecda th\u00f4ng tin v\u00e0 s\u1ed1 li\u1ec7u tr\u00ean infographics gi\u00fap cho vi\u1ec7c x\u1eed l\u00ed v\u00e0 ti\u00eau h\u00f3a th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng h\u01a1n. Ngo\u00e0i ra, Infographics c\u0169ng ti\u1ec7n d\u1ee5ng h\u01a1n v\u00ec ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u01b0u l\u1ea1i th\u00f4ng tin th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\n\n\n\n

3.5 Content Marketing \u2013  Ebook<\/h2>\n\n\n\n

\u0110\u00e2y l\u00e0 lo\u1ea1i s\u00e1ch \u0111i\u1ec7n t\u1eed bao h\u00e0m l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c. Ebook th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ecbnh d\u1ea1ng PDF. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap cung c\u1ea5p c\u00e1c th\u00f4ng tin ki\u1ebfn th\u1ee9c h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc. Th\u00f4ng qua nh\u1eefng e-book mi\u1ec5n ph\u00ed, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu th\u1eadp email c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 t\u1ea1o danh s\u00e1ch ti\u1ec1m n\u0103ng cho chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

3.6 Content Marketing \u2013  Email<\/h2>\n\n\n\n

Email marketing l\u00e0 m\u1ed9t trong c\u00e1c lo\u1ea1i content marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1eeb r\u1ea5t l\u00e2u v\u00e0 \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u h\u1ea1 nhi\u1ec7t hay l\u1ed7i th\u1eddi.<\/p>\n\n\n\n

Content marketing th\u00f4ng qua email l\u00e0 c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u00f4 c\u00f9ng ch\u1ee7 \u0111\u1ed9ng gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n hay nh\u1eafc nh\u1edb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

4. Quy tr\u00ecnh x\u00e2y d\u1ef1ng Content Marketing hi\u1ec7u qu\u1ea3<\/h1>\n\n\n\n

4.1 L\u00ean d\u00e0n \u00fd m\u1eabu k\u1ebf ho\u1ea1ch Content Marketing<\/h2>\n\n\n\n
\"D\u00e0n
D\u00e0n \u00fd Content m\u1eabu<\/figcaption><\/figure>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, d\u00e0n \u00fd c\u1ee7a Content Marketing bao g\u1ed3m:<\/p>\n\n\n\n

  • M\u1ee5c l\u1ee5c<\/li>
  • Nguy\u00ean nh\u00e2n<\/li>
  • M\u1ee5c ti\u00eau<\/li>
  • Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/li>
  • Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>
  • Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/li>
  • Ph\u00e2n t\u00edch SWOT<\/li>
  • L\u00ean chi\u1ebfn l\u01b0\u1ee3c marketing<\/li>
  • D\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n s\u1ef1<\/li>
  • K\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng<\/li><\/ul>\n\n\n\n

    4.2 X\u00e1c \u0111\u1ecbnh \u0111\u00fang m\u1ee5c ti\u00eau Marketing<\/h2>\n\n\n\n

    \u0110\u1ec3 tr\u00e1nh ti\u00eau t\u1ed1n th\u1eddi gian v\u00e0 l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u00e1nh kh\u00f4ng \u0111i l\u1ec7ch h\u01b0\u1edbng. B\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi sau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n

    • N\u1ed9i dung g\u1ed3m nh\u1eefng g\u00ec, g\u1ed3m nh\u1eefng d\u1ea1ng content n\u00e0o?<\/li>
    • \u0110\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng l\u00e0 ai? Ai s\u1ebd th\u1ef1c hi\u1ec7n nh\u1eefng n\u1ed9i dung \u0111\u00f3?<\/li>
    • N\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n thi tr\u00ean c\u00e1c k\u00eanh n\u00e0o?<\/li>
    • Th\u1eddi \u0111i\u1ec3m th\u1ef1c hi\u1ec7n n\u1ed9i dung v\u00e0 \u0111\u0103ng t\u1ea3i?<\/li>
    • Th\u1ef1c hi\u1ec7n n\u1ed9i dung ra sao?<\/li><\/ul>\n\n\n\n

      4.3 Th\u1ea5u hi\u1ec3u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n

      Th\u1ea5u hi\u1ec3u c\u00e0ng s\u00e2u s\u1eafc ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang kinh doanh. Khi s\u00e1ng t\u1ea1o n\u1ed9i dung b\u1ea1n c\u00e0ng d\u1ec5 truy\u1ec1n t\u1ea3i v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc, \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch content s\u1ebd kh\u00f4ng \u0111i l\u1ec7ch h\u01b0\u1edbng.<\/p>\n\n\n\n

      4.4 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a ng\u00e0nh h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n\n\n\n

      Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft:<\/p>\n\n\n\n

      • T\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh h\u00e0ng<\/li>
      • Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong th\u1eddi gian s\u1eafp t\u1edbi<\/li>
      • S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh<\/li>
      • C\u01a1 h\u1ed9i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c<\/li>
      • Nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u1ec3 b\u1ea1n \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p<\/li><\/ul>\n\n\n\n

        4.5 L\u00ean \u00fd t\u01b0\u1edfng, x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p<\/h2>\n\n\n\n

        Sau khi th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c ng\u00e0nh h\u00e0ng c\u00f9ng nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n l\u00ean l\u00ean \u00fd t\u01b0\u1edfng content v\u00e0 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p marketing.<\/p>\n\n\n\n

        H\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng, m\u1eabu k\u1ebf ho\u1ea1ch Content Marketing l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3. N\u1ebfu kh\u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3, k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n s\u1ebd ch\u1eb3ng \u0111i \u0111\u1ebfn \u0111\u00e2u.<\/p>\n\n\n\n

        4.6 Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng b\u1eb1ng ma tr\u1eadn Swot<\/h2>\n\n\n\n

        Khi c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch b\u1eb1ng ma tr\u1eadn SWOT b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c content hi\u1ec7u qu\u1ea3, s\u00e1t th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

        M\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u1ea1n trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng b\u1eb1ng ma tr\u1eadn SWOT hi\u1ec7u qu\u1ea3 l\u00e0:<\/p>\n\n\n\n

        • SimilarWeb – C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website c\u1ee7a \u0111\u1ed1i th\u1ee7<\/li>
        • SpyFu – C\u00f4ng c\u1ee5 ki\u1ec3m tra t\u1eeb kho\u00e1 v\u00e0 c\u00e1c b\u00e0i qu\u1ea3ng c\u00e1o<\/li><\/ul>\n\n\n\n

          4.7 Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h2>\n\n\n\n

          Khi b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng Content Marketing chi ti\u1ebft b\u1ea1n n\u00ean k\u1ebft h\u1ee3p v\u1edbi c\u00e1c y\u1ebfu t\u1ed1: Product (S\u1ea3n ph\u1ea9m), Price (Gi\u00e1), Place (\u0110\u1ecba \u0111i\u1ec3m), Promotion (Khuy\u1ebfn m\u00e3i), People (Con ng\u01b0\u1eddi), Process (Quy tr\u00ecnh) \u0111\u1ec3 ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, th\u1ed1ng nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u.<\/p>\n\n\n\n

          4.8 Ng\u00e2n s\u00e1ch<\/h2>\n\n\n\n

          Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t ng\u00e2n s\u00e1ch v\u1eefng ch\u1eafc s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch content marketing d\u1ec5 d\u00e0ng h\u01a1n. Vi\u1ec7c ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 sao cho h\u1ee3p l\u00fd c\u0169ng gi\u00fap k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n di\u1ec5n ra tr\u01a1n tru, hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

          4.9 \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n

          \u0110o l\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng theo d\u00f5i, \u0111i\u1ec1u ch\u1ec9nh vi\u1ec7c th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch th\u00f4ng qua ki\u1ec3m so\u00e1t.<\/p>\n\n\n\n

          4.10 T\u1ed1i \u01b0u n\u1ed9i dung<\/h2>\n\n\n\n

          Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i n\u00ean vi\u1ec7c b\u1ea1n t\u1ed1i \u01b0u l\u1ea1i n\u1ed9i dung l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c nh\u1ea5t cho ng\u01b0\u1eddi \u0111\u1ecdc t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n

          5. Nh\u1eefng k\u0129 n\u0103ng c\u1ea7n c\u00f3 khi l\u00e0m Content Marketing<\/h1>\n\n\n\n
          \"Nh\u1eefng
          Nh\u1eefng k\u0129 n\u0103ng c\u1ea9n c\u00f3 khi l\u00e0m Content Marketing<\/figcaption><\/figure>\n\n\n\n

          5.1 K\u0129 n\u0103ng nghi\u00ean c\u1ee9u khai th\u00e1c th\u00f4ng tin<\/h2>\n\n\n\n

          Nghi\u00ean c\u1ee9u, thu th\u1eadp v\u00e0 khai th\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, n\u01a1i \u1edf, insight, nhu c\u1ea7u, m\u1ed1i tr\u0103n tr\u1edf,\u2026); th\u1ecb hi\u1ebfu n\u1ed5i c\u1ed9m tr\u00ean th\u1ecb tr\u01b0\u1eddng; \u0111\u1ed3ng th\u1eddi th\u1ed1ng k\u00ea nh\u1eefng c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c ng\u00e0nh ngh\u1ec1 s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n\n\n\n

          5.2 K\u1ef9 n\u0103ng ch\u1ecdn l\u1ecdc ch\u1ee7 \u0111\u1ec1<\/h2>\n\n\n\n

          Khi l\u00e0m Content Marketing b\u1ea1n ph\u1ea3i bi\u1ebft ch\u1eaft l\u1ecdc nh\u1eefng ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1n gi\u1ea3. \u0110i\u1ec1u n\u00e0y v\u1eeba l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u2013 b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau; song c\u0169ng l\u00e0 m\u1ed9t th\u1eed th\u00e1ch \u2013 b\u1ea1n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n ch\u01b0a bao gi\u1edd ngh\u0129 \u0111\u1ebfn.<\/p>\n\n\n\n

          5.3 Giao ti\u1ebfp v\u00e0 vi\u1ebft l\u00e1ch t\u1ed1t<\/h2>\n\n\n\n

          Vi\u1ebft l\u00e1ch t\u1ed1t gi\u00fap b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb n\u01a1i ng\u01b0\u1eddi th\u1ee5 h\u01b0\u1edfng th\u00f4ng tin \u0111\u1ebfn t\u1eeb nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, l\u00f4i ccu\u1ed1.<\/p>\n\n\n\n

          Giao ti\u1ebfp t\u1ed1t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ecfng v\u1ea5n hay tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi ch\u00ednh nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 nh\u1eefng \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang quan t\u00e2m.<\/p>\n\n\n\n

          5.4 K\u1ef9 n\u0103ng SEO<\/h2>\n\n\n\n

          N\u1ebfu mu\u1ed1n b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t, b\u1ea1n ph\u1ea3i \u0111\u01b0a nh\u1eefng n\u1ed9i dung, b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c thanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. SEO s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed9i dung m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

          5.5 K\u1ef9 n\u0103ng qu\u1ea3n l\u00ed<\/h2>\n\n\n\n

          K\u0129 n\u0103ng qu\u1ea3n l\u00ed gi\u00fap b\u1ea1n ho\u1ea1ch \u0111\u1ecbnh, qu\u1ea3n l\u00ed n\u1ed9i dung b\u1ea1n s\u1ebd truy\u1ec1n t\u1ea3i \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u0110\u00f4i khi c\u1ea7n ph\u1ea3i tham gia qu\u1ea3n l\u00ed v\u00e0 b\u00e1o c\u00e1o nh\u1eefng con s\u1ed1 k\u1ebft qu\u1ea3 \u0111\u1ec3 tr\u00ecnh b\u00e0y v\u1edbi c\u00f4ng tt, do \u0111\u00f3 k\u0129 n\u0103ng qu\u1ea3n l\u00ed l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

          6. K\u1ebft lu\u1eadn<\/h1>\n\n\n\n

          B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c lo\u1ea1i content marketing kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. D\u00f9 s\u1eed d\u1ee5ng b\u1ea5t c\u1ee9 lo\u1ea1i n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 lu\u00f4n \u0111\u1eb7t ng\u01b0\u1eddi \u0111\u1ecdc hay kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0m trung t\u00e2m.<\/p>\n\n\n\n

          N\u1ebfu b\u1ea1n v\u1eabn \u0111ang g\u1eb7p kh\u00f3 kh\u0103n hay c\u00f3 b\u1ea5t c\u1eeb th\u1eafc m\u1eafc n\u00e0o th\u00ec h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i +84 924 118 081 (Ms.Suzie) \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n k\u0129 l\u01b0\u1ee1ng h\u01a1n nh\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"

          \u0110\u1ec3 kinh doanh th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t hi\u1ec7u t\u1ed1t tr\u00ean thi tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u1eefng Content hay v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Content Marketing c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat? C\u00f9ng Mr.Group t\u00ecm hi\u1ec3u ngay nh\u00e9!<\/p>","protected":false},"author":18,"featured_media":15302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[144,146,142,141,149,150,148,143,147,145],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15297"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=15297"}],"version-history":[{"count":4,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15297\/revisions"}],"predecessor-version":[{"id":15432,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15297\/revisions\/15432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/15302"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=15297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=15297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=15297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}