Nh\u1eefng k\u0129 n\u0103ng c\u1ea9n c\u00f3 khi l\u00e0m Content Marketing<\/figcaption><\/figure>\n\n\n\n5.1 K\u0129 n\u0103ng nghi\u00ean c\u1ee9u khai th\u00e1c th\u00f4ng tin<\/h2>\n\n\n\n
Nghi\u00ean c\u1ee9u, thu th\u1eadp v\u00e0 khai th\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, n\u01a1i \u1edf, insight, nhu c\u1ea7u, m\u1ed1i tr\u0103n tr\u1edf,\u2026); th\u1ecb hi\u1ebfu n\u1ed5i c\u1ed9m tr\u00ean th\u1ecb tr\u01b0\u1eddng; \u0111\u1ed3ng th\u1eddi th\u1ed1ng k\u00ea nh\u1eefng c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c ng\u00e0nh ngh\u1ec1 s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n\n\n\n
5.2 K\u1ef9 n\u0103ng ch\u1ecdn l\u1ecdc ch\u1ee7 \u0111\u1ec1<\/h2>\n\n\n\n
Khi l\u00e0m Content Marketing b\u1ea1n ph\u1ea3i bi\u1ebft ch\u1eaft l\u1ecdc nh\u1eefng ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1n gi\u1ea3. \u0110i\u1ec1u n\u00e0y v\u1eeba l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u2013 b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau; song c\u0169ng l\u00e0 m\u1ed9t th\u1eed th\u00e1ch \u2013 b\u1ea1n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n ch\u01b0a bao gi\u1edd ngh\u0129 \u0111\u1ebfn.<\/p>\n\n\n\n
5.3 Giao ti\u1ebfp v\u00e0 vi\u1ebft l\u00e1ch t\u1ed1t<\/h2>\n\n\n\n
Vi\u1ebft l\u00e1ch t\u1ed1t gi\u00fap b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb n\u01a1i ng\u01b0\u1eddi th\u1ee5 h\u01b0\u1edfng th\u00f4ng tin \u0111\u1ebfn t\u1eeb nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, l\u00f4i ccu\u1ed1.<\/p>\n\n\n\n
Giao ti\u1ebfp t\u1ed1t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ecfng v\u1ea5n hay tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi ch\u00ednh nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 nh\u1eefng \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang quan t\u00e2m.<\/p>\n\n\n\n
5.4 K\u1ef9 n\u0103ng SEO<\/h2>\n\n\n\n
N\u1ebfu mu\u1ed1n b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t, b\u1ea1n ph\u1ea3i \u0111\u01b0a nh\u1eefng n\u1ed9i dung, b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c thanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. SEO s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed9i dung m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n
5.5 K\u1ef9 n\u0103ng qu\u1ea3n l\u00ed<\/h2>\n\n\n\n
K\u0129 n\u0103ng qu\u1ea3n l\u00ed gi\u00fap b\u1ea1n ho\u1ea1ch \u0111\u1ecbnh, qu\u1ea3n l\u00ed n\u1ed9i dung b\u1ea1n s\u1ebd truy\u1ec1n t\u1ea3i \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u0110\u00f4i khi c\u1ea7n ph\u1ea3i tham gia qu\u1ea3n l\u00ed v\u00e0 b\u00e1o c\u00e1o nh\u1eefng con s\u1ed1 k\u1ebft qu\u1ea3 \u0111\u1ec3 tr\u00ecnh b\u00e0y v\u1edbi c\u00f4ng tt, do \u0111\u00f3 k\u0129 n\u0103ng qu\u1ea3n l\u00ed l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n
6. K\u1ebft lu\u1eadn<\/h1>\n\n\n\n
B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c lo\u1ea1i content marketing kh\u00e1c nhau \u0111\u1ec3 t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 cho chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh. D\u00f9 s\u1eed d\u1ee5ng b\u1ea5t c\u1ee9 lo\u1ea1i n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 lu\u00f4n \u0111\u1eb7t ng\u01b0\u1eddi \u0111\u1ecdc hay kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0m trung t\u00e2m.<\/p>\n\n\n\n
N\u1ebfu b\u1ea1n v\u1eabn \u0111ang g\u1eb7p kh\u00f3 kh\u0103n hay c\u00f3 b\u1ea5t c\u1eeb th\u1eafc m\u1eafc n\u00e0o th\u00ec h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i +84 924 118 081 (Ms.Suzie) \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n k\u0129 l\u01b0\u1ee1ng h\u01a1n nh\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"
\u0110\u1ec3 kinh doanh th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t hi\u1ec7u t\u1ed1t tr\u00ean thi tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay c\u00e1c doanh nghi\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng nh\u1eefng Content hay v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Content Marketing c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat? C\u00f9ng Mr.Group t\u00ecm hi\u1ec3u ngay nh\u00e9!<\/p>","protected":false},"author":18,"featured_media":15302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[144,146,142,141,149,150,148,143,147,145],"acf":[],"_links":{"self":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15297"}],"collection":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/comments?post=15297"}],"version-history":[{"count":4,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15297\/revisions"}],"predecessor-version":[{"id":15432,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/posts\/15297\/revisions\/15432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media\/15302"}],"wp:attachment":[{"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/media?parent=15297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/categories?post=15297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mrgroup.com.vn\/ko\/wp-json\/wp\/v2\/tags?post=15297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}